👍🏽 The 0 like challenge: how your product can go viral

Advertise | BDSS | 21 Hacks | Discount$ | Podcast

Twenty-three years ago this month the Daily Mail newspaper out of the UK published the story below during the December holiday season.

Some of the best lines in the article:

• "Teenagers' use of the internet has declined. They were energized by what you can do on the net but they have been through all that and then realized there Is more to life in the real world and gone back to it."

• "The internet may be only a passing fad for many users."

• "The future of online shopping is limited."

💰 BILLION DOLLAR STRATEGIES
→ what you need to know to make moolah

Last Thursday I gave a free 2 hour webinar on why and how every single one of you reading this newsletter should consider doing a “real” newsletter, not one of those useless piece of crap “newsletter” that litter your inbox.

If you are serious about creating a moat around your business and crushing your competition, do yourself a favor and carve out a couple hours this week to watch it (jam packed - there’s no big “perfect webinar” style sales pitch).

What you learn could add millions of dollars to your bottom line.

In the free webinar I provide a detailed roadmap for creating, managing, and monetizing a successful newsletter, focusing on original content, audience engagement, use of technology and strategic marketing approaches.

Some of what was covered:

• AI in Newsletters: I express skepticism about relying solely on AI for newsletters, emphasizing the importance of human touch.

• Newsletter for Product Sales: I discuss leveraging newsletters to sell physical products and growing SAS and service businesses.

• Engagement and Deliverability: Learn the importance of high engagement and deliverability, and methods to maintain a clean, active subscriber list plus strategies for increasing open and click rates.

• Personal Connection: Emphasizing the importance of connecting with the audience, learn how being personal, sharing stories, and being slightly edgy builds a strong relationship with readers.

• Diverse Monetization Strategies: Various monetization strategies for newsletters are discussed, including affiliate marketing, sponsorships, and selling your own products.

• Building the Audience: Strategies for growing the newsletter audience are outlined, focusing on quality over quantity.

• Content Strategy: The importance of original, valuable content is stressed. Don’t just regurgitate existing content, instead use a mix of curated and original content.

• Focus on Actionable Insights: I provide practical tips and tools, avoiding generic advice, and focus on actionable insights that can be applied immediately.

• Newsletter Tools and Resources: Loads of tools and resources for effective newsletter management and growth are discussed, including analytics tools, content creation aids, and subscriber management systems.
  

  

  
  
  

• Creation of Original Content: I emphasize the importance of combining facts and information from various sources to create original, engaging content.

• Combining Unique Ideas and Expert Curation: The importance of curating content effectively is highlighted. Being a good curator is crucial.

• Developing an Identity and Testing Content: Establishing a unique identity for the newsletter and continuously testing different content and formats with a target audience is discussed.

• Targeting Specific Audiences: Create newsletters not just around a product but for a specific audience or avatar, such as dog lovers interested in sustainability, and then integrate the company's products subtly.

• Content Creation Tools and Techniques: I discuss various tools and platforms that can assist in content creation, curation, and email list management. Writing clearly and concisely is also emphasized.

• List Hygiene and Email Deliverability: How to maintain a clean email list and ensuring emails are delivered successfully to the recipients' inboxes is explained.

• Data-Driven Approach and Metrics: Focus on metrics like click-through rates rather than just open rates, due to the unreliability of open rate data.

• Newsletter Sale and Acquisition: The possibility of buying or selling newsletter businesses as a strategic move is also covered.

👍🏽 ENCOURAGE 0 LIKES and GO VIRAL FAST

Here’s an interesting way to entertain your followers while simultaneously driving likes and tons of new followers on your social media channels.

It's called The 0 Likes Competition.

The idea is to create a contest offering something your audience wants.

But to win it, they have to comment on your post and get 0 likes on the post.

This type of post creates a comment and like frenzy because everyone who wants one comments, and everyone else likes their comment, so they don't win!

The post shown above to win a signed Lionel Messi shirt led to 2 million likes and 574k new followers for the channel.

✏️ GIVE a TIP and GET 76 TIPS BACK

Titan is sharing the 76 strategies and tactics their leaders, all 7-8 figure sellers, are using right now to maximize sales, profits and growth this holiday season.

You'll find tips to improve everything from PPC campaigns & listing optimization to pricing & sales forecasting. 

Download the cheatsheet here.

🍱  BUY BOX SUPPRESSED or OTHER LISTING ISSUES

If your buy box is suppressed, or you are worried if your listing has been suddenly classified as “adult” or a “pesticide” because your sales rank disappeared in Seller Central, there’s a quick and easy way to find out before reaching out to Seller Central support.

I shared this in the past on stage, and it recently came up again in the private Whatsapp chat group for Billion Dollar Sellers Newsletter subscribers who have referred 5 or more of their friends or colleagues.

Sign in to Seller Central and replace the XXXXXX part of the AJAX link below with the ASIN in question to reveal it’s back end data, including what you and your customers cannot see.

https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=XXXXXXX

For example, look for “FMA” to see if your buy box is suppressed or for “generic keywords” to see hidden search terms, and much more.

Here’s an example thread from the BDSN Whatsapp Group for those who have referred 5 or more subscribers to BDSN:

🖥️ HUNDREDS of AMAZON TOOLS by CATEGORY

When I started selling FBA in 2015, you could count the number of Amazon seller tools on two hands. Now there are literally 1000’s.

Since 2013, Jordi Ordóñez has been keeping an up-to-date directory on all the latest tools and features.

His list has quite a few I have never even heard of.

Check it out here

🔌 LIGHT UP the WORLD even if NOT at the PARTY

If you can’t make it to Austin this Wednesday for the Holiday Experience of the year in e-commerce, you will be missing an amazing experience.

Here’s just a small taste from the story those attending will witness …

“T’was the week before Christmas and the Winter Priestess endeavors to create synergy amongst the realms. She goes about casting a spell that "balances" good deeds with intentional mayhem, equalizing the shadow and shine that make up the essence of the winter holiday cheer the season is known for.

This Naughty and Nice Winter Wonderland vortex intertwines the spirits of Christmas kindness and holiday ruckus. It's a world where mischievous merriment reigns, tales come alive, and magic swirls, creating a space and time where the nice turn naughty and the naughty become nice.”

But more importantly, it is a season of giving and helping mankind.

Integral to the event is a silent auction benefitting Watts of Love. 100% of the money collected goes to the charity to help families rise out of poverty by not having to spend 30% of their income on fuel to light their homes.

We would love your help in Lighting up the Holidays! And you can win some amazing deals in the process.

WIN A TICKET TO BDSS in HAWAII & MORE!

Billion Dollar Sellers is holding a silent auction at the Holiday Experience in Austin on Wednesday, with 100% of the money raised going to Watts of Love.

We have started the online portion of the auction today so BDSN newsletter subscribers like you can participate from afar if you’d like.

You can bid on a ticket to Camp Ecom, a ticket to BDSS 10 in Hawaii, a ticket to China Magic, a $2,500 patent review, product launch services, a $15,000 package from Ink of Genius and much, much more.

You don’t have to be present at the party to win!

By participating in the silent auction, going on now until 30 minutes before the party ends at midnight CT on Wednesday, you can help us end the cycle of poverty.

There are things you will want, and by helping others you will help yourself get a good deal and massive value in the process.

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers, then email me to get your event, course, webinar or tool “Shouted-Out” free to 6,000+ subscribers.

✌🏼 Just two weeks to Christmas, and three weeks to 2024!

See you again on Thursday …

The answer to today’s STUMP BEZOS is
87% are privately held