✍🏽 7 Strategies to Get Amazon Reviews

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Come dressed Naughty or Nice

and bring a white elephant gift.
December 13 • 8pm • Austin, Texas

Interactive holiday party with entertainers, food, drinks, music & networking with 7, 8 and 9 figure sellers. Plus (sssh - secret A-listers) you’ll meet some of the top (non-Amazon) internet marketers in the world from the IMP.

++ Silent auction benefiting Watts of Love ++

Use code HolidayParty2023 for 50% OFF TICKET for first 100 only!

🎅 3 events - 1 day → Austin December 13!

Daytime: attend Kayleigh’s eClimb Summit
Early dinner: attend Athena’s Titan dinner
Evening: Kevin, Amy & Chelsea’s Naughty or Nice

💰 BILLION DOLLAR STRATEGIES

Competition is emerging between Amazon and TikTok.

TikTok is striving to position itself as a shopping hub for its 150 million U.S. users.

It’s on track to potentially overtake Walmart.com within a few years, becoming the second-largest e-commerce platform in the U.S.

One of TikTok's significant strengths is its widespread use in the U.S, where users spend two hours daily. In contrast, U.S. Amazon users spend roughly 9.7 minutes daily, per data.ai.

TikTok is a new product discovery platform, where you can compete without going up against entrenched competitors with 1000+ review moats.

TikTok is using a $4 billion promo budget to lure new sellers and shoppers. The platform is recruiting Amazon staff and establishing its own shipping, a first for social media platforms. Currently they partner with ShipBob for fulfillment.

TikTok mandates that products be shipped to buyers within three days of order placement. New sellers undergo a probationary phase, with an emphasis on maintaining minimal refund rates and negative feedback.

Kayla Ruliffson, a 20-year-old influencer with 100,000 TikTok followers. She promoted a teeth-whitening product on TikTok Shop and says she made over $20,000. Her Amazon earnings never exceeded $1,000 monthly.

Elizabeth Adeoye is a 7-figure Amazon seller. She has participated in several Billion Dollar Seller summits and will be presenting at the upcoming Virtual BDSS February 21-22. Her approach is currently generating millions on TikTok Shop.

Kharen Minasian, another speaker at the February Virtual BDSS summit, is experiencing significant success on TikTok too. Below he offers a glimpse into methods he uses at his agency ahead of the virtual event.

Kharen’s DIY Steps for TikTok

You must first create and build a brand page. This will allow for TikTok Affiliates to join the brand as affiliates.

1. Come up with 10-30 different ideas on how to make the item viral

2. Create a list of 30 different hooks to use per month (see VIP pdf)

3. Make videos short → 10-30 seconds max (longer not always better)

4. Post daily (based on our experiments, posting time does not matter)

5. Videos that get “saves” “likes” and “comments” get shown to bigger audience

6. Split videos into “part 1,” “part 2” and “part 3” if possible to get people to watch more

7. Add “quick 1 second” info parts that will force people to watch video 2 or 3 times to increase watch time and push the exposure further

8. Add “grab it on Amazon by searching for ___” helps with SFB

Hacks:

• Can you answer this question for a chance to win a free ____ (have the viewer look up item’s price on Amazon)

• Embed elements into the video that people have to re-watch

• The more controversial or comment friendly the better (does not apply to all items)

• Ask a question in the video

• You can use the creative center to learn what angles and styles of videos work best

Ultimate growth hack (how Kharen makes big bucks).

AVAILABLE ONLY IN VIP SECTION BELOW

The Billion Dollar VIP section only appears for subscribers who have referred at least 2 active subscribers. Refer now to unlock VIP.

LEGALLY PIGGYBACK ON BIG BRANDS

Amazingly, a lot of brands still don’t want to be on Amazon. More than 30% of brands say the Amazon marketplace is not for them, especially since they don’t own the customer experience or the data.

These are brands you know - like Rolex. Others are brands advertising on social media or mainstream media.

Some brands debate whether they should sell on Amazon, like All Birds for example. A story in the Harvard Business Review went in-depth on this.

Not owning the customer experience was one reason Native Deodorant didn’t originally sell on Amazon. They didn’t want it to be commodity-like. The company had a personalized unboxing experience that would have been lost on Amazon.

But as Native was growing, selling on Amazon made more sense because the brand was missing out on sales. Customers searched Native in Amazon’s search bar more than a million times a month.

Before Native began selling on Amazon’s marketplace, shoppers searching for Native products would see ads for the brand’s competitors, such as Tom’s of Maine, which would buy ads against the Native keyword.

A lot of brands are still leaving huge $$ on the table, ripe for you to grab. Amazon is the first shopping cart of choice for two-thirds of U.S. consumers.

Do a search for all of your well-known big brand competitors. If they aren’t on Amazon or are ranking poorly, leverage their brand and buy their relevant branded keywords in PPC.

All the Amazon heavy weights do it. And so should you.

It can be easy money.

Resources for brainstorming brand lists: NIQ and Ranking the Brands

🔌 35% OFF 3 MONTHS OF HELIUM 10!

Helium 10 has crafted a special limited time offer for BDSN newsletter subscribers - a whopping 35% off for 3 months! 

This is the perfect opportunity for both new and free Helium 10 users to try Helium 10. You can use this discount on the Helium 10 Platinum plan too!

Hurry! This offer expires tomorrow, Tues, October 31.

✌🏼 Happy Halloween!

C U again Thursday …