[ BDSN ] 👶🏼 How a 25 year-old sells 100M on Amazon

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🔭  25 YEAR-OLD SELLS $100 MILLION on AMAZON

Jasm, a 25-year-old entrepreneur, has been selling on Amazon for eight years and has achieved remarkable success. In a recent episode of the "Clear the Shelf Podcast," Jasm shared his journey from starting as a book seller to now running a business on track to sell $100 million this year across retail arbitrage (40%), online arbitrage (30%), and wholesale (30%).

• Jasm's business started with books, then expanded to shoes and clothes as they generated more cash. They doubled revenue each year from 2016 to 2022.

• He develops SOPs for key processes like sourcing, listing, and handling IP/authenticity complaints. Use tools to manage data and automate where possible.

• He reinvests profits into the business for growth rather than taking money out. Explore funding options like credit cards and loans if needed.

• He’s expanding to other marketplaces beyond Amazon, like Walmart, to mitigate risk. Consider developing private label brands for better margins and brand equity.

• He networks with other sellers at a similar or slightly higher level to learn from their experiences. Continuously educate yourself through books, courses, and mentors.

• Despite achieving $100 million in revenue, the business operates on low margins, employing 100 staff members to manage the operations effectively.

📹 TIME to BUST OUT the VIDEO CAMERA

As Nik Patel recently brought to his audience’s attention, nearly 40% of Gen Z prefer using TikTok and Instagram for search over Google.

Google is responding by incorporating more videos into its search results, including TikTok posts. This trend presents a significant opportunity for Amazon sellers to expand their visibility and reach.

As an Amazon seller, it's time to consider incorporating video content into your marketing strategy. However, the TikTok-Google connection goes beyond just increasing visibility through videos.

TikTok has been shown to influence search demand for certain products or keywords. For instance, “turmeric soap” has been trending on TikTok, leading to a spike in Google searches for "turmeric skin care" (despite some spelling issues with "turmeric").

To leverage TikTok for your Amazon SEO strategy:

1. Monitor real-time engagement and content trends on TikTok.

2. Utilize TikTok's keyword research tool to identify trending topics.

3. Create content around applicable trends that relate to your Amazon products.

By aligning your Amazon listings and marketing efforts with these TikTok-driven trends, you can potentially boost your product visibility and sales on Amazon.

Remember, TikTok's influence is likely to persist, so it's worth investing time in understanding and utilizing this platform to enhance your Amazon selling strategy while it lasts.

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When your brand creates adaptive apparel for people with disabilities, it’s important your products are available in more places, to remain more accessible as a company—just like No Limbits. 

But being a seller in Walmart Marketplace’s eCommerce ecosystem doesn’t only help boost your online presence. It also gives you access to: 

⭐ Millions of our online customers 

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⭐ Walmart’s omnichannel advantage 

And right now, new sellers who join can save up to 50% on referral and fulfillment fees. (Conditions apply)

So, open the door to opportunity like No Limbits and get started on Walmart.com today. 

🕵🏾‍♀️ FTC PROBING SURVEILLANCE PRICING

The FTC is probing whether your digital footprint could be costing you more at checkout. This week the agency announced an investigation into potential AI-driven "surveillance pricing" — a practice where companies use personal data to tailor prices for individual consumers.

Eight firms in the financial services and consulting sectors, including Mastercard, JPMorgan, and McKinsey, have received civil subpoenas. These companies offer targeted pricing solutions to major retailers like Starbucks, McDonald's, Home Depot, and Kirkland's.

While not alleging misconduct, the FTC aims to understand these pricing products: their data collection methods, client base, and impact on consumer costs. They're exploring scenarios like whether your fondness for fondue might lead to higher prices for cheddar cheese.

This investigation echoes concerns around dynamic pricing, a tactic employed by Amazon, airlines and ride-sharing services to adjust prices based on demand. While price differentiation isn't new in sales, the FTC is wary of the granularity and lack of transparency in surveillance pricing techniques.

🍽️   DINNER for 7, 8 & 9 FIGURE SELLERS in SEATTLE

On September 17, the first night of the Amazon Accelerate event in Seattle (Martha Stewart is the keynote), the world’s top sellers are being invited to an intimate networking opportunity away from the noise of the 3,600 attendees.

Five of the most LEGENDARY and most connected event producers in the Amazon space, Kevin King, Athena Severi, Dan Ashburn, Rich Goldstein, and Yoni Mazor, are hosting an exclusive dinner party to break bread and connect with the best of the best in the industry.

If you’ll be in Seattle, be sure to apply to join us right away!

Space at this dinner is strictly limited.

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers to get your event, course, webinar or tool “Shouted-Out” free to 10,200+ subscribers.

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
Still Facebook & Instagram, with TikTok rising

Reach 10,200+ engaged sellers
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