[ BDSN ] 🚥 250 billion product mentions per month

STUMP BEZOS

Over 60% of Amazon’s product sales come 2 million 3P sellers. The other 40% come from about how many 1P vendors?

[ Answer at bottom of email ]

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🚥 LITTLE-KNOWN OUTSIDE TRAFFIC SOURCES

As an Amazon seller looking to maximize outside traffic to your Amazon listings using the 10% brand referral attribution bonus, here's summary of some little-known inexpensive traffic sources to consider:

Native Advertising Platforms

  1. RevContent

  • Native ads displayed on major websites

  • CPCs range from $0.01-$0.30 depending on targeting

  • Offers content discovery and recommendation widgets

  • Provides access to premium publisher networks

  1. Taboola

  • Large native advertising network with wide reach

  • Offers content recommendation widgets on popular websites

  • Provides advanced targeting options and AI-powered optimization

  • Suitable for both brand awareness and direct response campaigns

  1. Outbrain

    • Another major native ad network with broad inventory

    • Focuses on content discovery and recommendation

    • Offers various ad formats, including carousel and video ads

    • Provides access to premium publisher networks worldwide

  2. MGID

    • Native advertising platform with various targeting options

    • Offers both CPC and CPM pricing models

    • Provides access to a global network of publishers

    • Offers AI-powered optimization and fraud protection

Alternative Ad Networks

  1. PropellerAds

  • Offers pop-under and push notification ads at very low costs

  • Provides access to a global network of publishers

  • Offers various targeting options, including geo-targeting and device targeting

  • Suitable for aggressive traffic acquisition strategies

  1. Adsterra

  • Multi-format ad network with low minimum deposits

  • Offers various ad formats, including pop-unders, native ads, and push notifications

  • Provides real-time bidding and self-serve platform

  • Offers anti-fraud protection and 24/7 support

  1. AdMaven

  • Pop-under and push notification ad network with cheap traffic

  • Offers both CPC and CPM pricing models

  • Provides advanced targeting options and real-time reporting

  • Suitable for driving large volumes of traffic at low costs

  1. Zeropark

  • Push notification and pop-under ad network

  • Offers real-time bidding and optimization

  • Provides access to premium and exclusive traffic sources

  • Offers advanced targeting options and conversion tracking

  1. Popads

  • Pop-under ad network with cheap traffic options

  • Offers both CPC and CPM pricing models

  • Provides access to a global network of publishers

  • Offers various targeting options, including geo-targeting and device targeting

When utilizing these traffic sources, it's crucial to:

  • Start with small budgets to test effectiveness

  • Continuously optimize campaigns based on results and A/B testing

  • Ensure all ads comply with Amazon's policies to avoid potential account issues

Send products to Micro-Influencers using the platform Stack Influence which automates influencer collaborations at scale (get thousands of collabs per month).

Brands like Magic Spoon, Unilever, and Farmacy have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

  • 🤑 Pay influencers only with products

  • 🚀 Increase external traffic Amazon sales

  • 📸 Get full rights image/video UGC 

Increase your listings search positioning before Oct Prime Day is upon us! 

🧟 HALLOWEENify YOUR LISTINGS in SECONDS

Don't let your listings get lost in the Halloween buying shadows!

Using Ecomtent, you can quickly use AI to optimize your listings for the Halloween sales surge in seconds:

🎃 Generate spooky lifestyle images with one click

🐈‍⬛  Create eye-catching infographics using customizable Halloween templates

🧙‍♀️ Produce spine-chilling A+ content that stands out

👻 Publish directly to Amazon with ease

Watch the video below to learn how to do it in seconds:

🌎 STATS YOU SHOULD KNOW

🔎 AMAZON METRICS CHEAT SHEET

Click image to get a High Definition version

Demystifying the latest Amazon
store growth hack: Affiliate Marketing

From TikTok influencers to major publications like CNN, Wirecutter, and BuzzFeed, creators have become game-changers for Amazon sellers. Partnering with the right creators in an affiliate marketing capacity can unlock higher visibility, drive sales, and grow your brand.

How can affiliate marketing be your secret weapon for your Amazon store growth in Q4?

  • Unlock a new marketing channel and take full control of acquisition costs with cost-per-sale or cost-per-click models.

  • Drive high-intent external traffic to your Amazon store by partnering directly with affiliates, influencers, publishers, and media buyers.

  • Boost your organic search rankings as Amazon rewards external traffic with higher rankings and a bonus for driving sales from non-Amazon channels.

Think affiliates are just influencers? 

There’s so much more to the story. Dive into our cheat sheet for the full picture:

  1. Content & Review Sites: Traditional publishers and creators write unbiased reviews, guides, and product comparisons. They rely on their reputation, search rankings, and social media to build trust and drive traffic and sales.

  1. Influencers: Individuals or groups who promote products by sharing personal experiences, using their social media followings to generate strong results.

  1. Media Buyer: Sites that curate top product selections and use paid search to rank highly and deliver strong sales. They may request higher commission rates due to bidding on keywords.

  1. Deal, Coupon & Loyalty and Rewards: These platforms help shoppers find deals, rewards, and coupons, encouraging repeat purchases by reducing financial risk on first-time buys.

  1. Affiliate Network & Commerce Tools: Platforms used by publishers to access affiliate networks, including Levanta, alongside additional tools to maximize sales.

Discover Levanta, the affiliate marketing platform designed specifically for Amazon sellers.

With over 6,000 creators in our growing network, Levanta makes it easy to manage, scale, and optimize your affiliate program—all in one place.

🚀 BIG CHANGES to AMAZON BRAND METRICS

Amazon recently enhanced its Brand Metrics, and every seller needs to take note of this update says BDSS Dream 100 member Vanessa Hung.

Before May 2024, these metrics didn’t account for high-value customers, but now they are fully included. This may slightly alter your historical data, but the advantages are significant: you now have a comprehensive view of your brand's performance.

You can now track not only the number of shoppers but also how your performance compares to the category median and top performers throughout the sales funnel—from awareness to purchase.

How to get to the new metrics

For example, if your shopper growth is 15%, but the top players in your category are seeing 20%, you’re still doing well, but this insight shows exactly where you can improve to close that gap. This kind of visibility is a game-changer, especially when preparing for events like Prime Day or the holiday season!

💵 THE “GETIDA” of AIR TRAVEL - NEVER ACCEPT a VOUCHER

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness.

They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers and unique strategies for hacking travel.

🕵🏽  MEET YOUR NEW IN-HOUSE DESIGN TEAM

You spend thousands on R&D and bringing in a perfect product, but then cheap out on the product listing?

Do it once - do it right!

Meet your new in-house design team with over a decade of experience in almost every category.

Here are some services under their roof:

  • Listing design

  • Premium A+ content

  • SEO copywriting

  • Storefront design

  • Packaging

  • Branding

  • Rendering

  • Photography

  • Product videos

Join the thousands of successful brands that use
House of AMZ to bring their listings to the next level.

🔥 MORE HOT PICKS 🔥

🥃 PARTING SHOT

“If you write a problem down clearly, and specifically, you have already solved half of it.”

Kidlin’s Law

✌🏼 See you again on Monday.

The answer to today’s STUMP BEZOS is
There are approximately 10,000 active 1P vendors