[ BDSN ] 📨 How? 7 figures, 15X ROI, in less than 6 months

📨  DIRECT MAIL WORKS as a MARKETING CHANNEL!

You should be using direct mail in your marketing mix (I do with great success).

Most people assume direct mail is dead – that’s so 1990s those under 40 say. Most are convinced you should spend all of your marketing budget on social media, influencer marketing, Amazon PPC, and so on.

Big mistake.

If you are not using direct mail to your in-house list of prospects and past customers, or to target potential customers not on your list yet, you are leaving money on the table.

If you missed it, check out this story I did in BDSN on postcard marketing back in June.

• Direct mail works. (It converts better than email or a Meta ad.)

• Direct mail scales. (You can drive serious volume with it.) 

It’s full-funnel, too.

• Acquisition: Cold prospecting with postcards sent to lookalike audiences

• Retargeting: Using MailMatch from Post Pilot for example to retarget email list subscribers who haven’t purchased yet.

• Retention: Sending (automated) second-purchase campaigns, winbacks, VIP winbacks, launches, and holiday offers.

Take a look at this case study on how Portland Leather is crushing it with Direct Mail and get some ideas how it might apply to your business.

Portland Leather has driven 8 figures in revenue with postcards in the past 18 months. And their birthday flow alone has driven 7 figures, at a 15x+ ROI, in less than 6 months. 

Serious results. Low lift. That’s what direct mail can do.

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🔐 UNLOCKING TIKTOK SHOP - STEP by STEP

TikTok Shop has emerged as a lucrative revenue stream for consumer brands.

Over 125 stores have achieved a $10m+ run rate on the platform within a year.

Here’s a Playbook for Success:

Step 1: Organic Posting

• Consistency is Key: Post 30 times organically per month.

  • TikTok’s algorithm rewards consistent posting.

  • Content with better engagement gets amplified.

• Two Content Paths:

  1. Founder-Led or Internal Social Team:

     • Create content that humanizes your brand.

     • Share your story and position yourself against a competitor or industry behavior.

     • Include trends, memes, and skits for relatability.

     • Study successful accounts like Ryse, Pop Daddy Snacks, Prime Bites.

  2. Scripted UGC / Faceless iPhone Content:

     • Ideal if lacking a dedicated social team.

     • Consistency and ad-ready content are guaranteed.

Step 2: Scale Up Affiliate Volume

• Affiliate Impact: 80% of GMV comes from affiliate posts.

  • Critical mass of affiliates is essential; 3-5% of affiliate videos drive sales.

  • Top 10% of affiliates generate 90% of sales.

• Driving Affiliate Volume:

  1. Set engagement criteria.

  2. Craft messages to get “sample requests.”

  3. Filter and approve qualified creators.

  4. Request ad codes from affiliates and invest in top-performing content.

• Scaling Program:

  • Increase daily posts, commissions, samples, and live shopping.

  • Provide affiliates with:

    • Timely sales language.

    • Unique selling propositions (USPs).

    • Relevant hashtags.

Step 3: Scale Through Ads

• Obtain ad codes from top-performing content.

• Create one campaign with broad targeting and include 5 ads per ad set.

• Name each ad by angle or affiliate for clear reporting.

For a comprehensive guide, check out this post from Marketing Examined.

⏰ BEST-in-CLASS TIKTOK AGENCIES

To add to the TikTok playbook feature above, Josh Coleman, a Helium 10 Elite member who is crushing it along with his wife on Amazon and TikTok, recently shared three “Best in Class: TikTok agencies you might want to check out:

CreatoRev
Outlandish
Nibble

Agencies are a better option in many cases, since they already have relationships, and creators are getting so many messages they prefer to just deal with an agency than wade through them themselves.

TikTok has started limiting outreach on its Platform to cut down on creator spam and bots.

💍 10 RICHEST MEN have 13 DIVORCES BETWEEN THEM

Being a hard working, successful entrepreneur is tough on relationships.

Here are the 10 richest men in the world:

1. Elon -- 3 times

2. Bezos -- 1 time

3. Bernard Arnault (the LMVH guy) -- 2 times

4. Zuckerberg

5. Larry Ellison (Oracle) -- 4 times

6. Larry Page (Google)

7. Sergey Brin (Google) -- 1 time

8. Bill Gates -- 1 time

9. Steve Ballmer

10. Warren Buffett

Shaan Puri (of the My First Million podcast) shared the list of 6 of the top 10 who have been divorced (60%) for a total of 13-14 divorces.

But he asks, “Should we even care? Do we need our business Olympians to be all-round-great-guys?”

But what’s even more crazy is Warren Buffet’s story:

• He marries his first wife, Susan

• She leaves him to go to California because he's obsessed with work, and she wants to be a singer

• She still cares about him, so she sets him up with her friend Astrid (wait, is mistress-with-permission the billionaire version of friends-with-benefits??)

• They sent out Christmas cards with all 3 names on them "Warren, Susan & Astrid"

• After Susan passed away, he married the mistress in a 5 person wedding at a place called (... wait for it …) the Bonefish Grill !!
  

📱 RUN INFLUENCER ADS 100X FASTER & CHEAPER

Content creation can be painfully slow.

Many things can interfere with creator content creation: bad lighting, pimples, five o'clock shadow, bad haircut, random sickness, bad weather, bad vibes, etc.

Even if the content creation actually happens, words might be botched and the energy levels might not be there after the 10th take.

It can take 2-20 weeks and 20-1000 hours of work to get a potentially bad video from a creator. All of these problems are fixed with Icon's AI-generated videos

Icon is an all-in-one platform for doing AI-generated influencer ads. Match with 1M+ follower creators md instantly create 5 different endorsement videos (for A/B testing), and get it all whitelisted so they're effectively pitching your product to their audience.

🫱🏻‍🫲🏽 MEET 7 & 8 FIGURE SELLERS for DINNER in SEATTLE

Just ONE evening spent breaking bread with fellow 7-figure sellers will lead to HUGE breakthroughs in your business.

You have the chance to experience breakthrough moments like this for yourself at the Seattle VIP Dinner on September 17 during Amazon Accelerate..

✌🏼 Choo Choo. See you again on Thursday …

The answer to today’s STUMP BEZOS is
The fifth most shopped is Apparel