[ BDSN ] ☘️ Amazon AI Sourcing Secret Revealed

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🗣️ ALEXA+ FORCES BRANDS to RETHINK STRATEGIES

Amazon is shifting toward a voice-powered shopping experience with the upcoming rollout of Alexa+, deeply integrated with Amazon's Rufus AI system.

According to Kiri Masters, brands must urgently adapt their digital strategies away from traditional keyword optimization and toward a conversational, attribute-rich product data approach.

Recent patent findings indicate Amazon’s AI will prioritize comprehensive product attributes and everyday conversational language in product listings. This represents a fundamental shift—from "finding products then researching attributes" to "specifying attributes then discovering qualifying products."

To succeed in this new voice-powered environment, Masters recommends brands:

1. Fully Populate Attribute Fields: Brands must ensure all relevant product attributes, including technical specs, materials, and usage details, are thoroughly documented. Missing attributes could exclude products from Alexa+'s recommendations.

2. Optimize for Conversational Queries: Listings should be written using natural, everyday language, matching the way consumers speak rather than traditional search keywords.

3. Strengthen Brand Recognition: Brands must actively build recognition through external marketing, PR, and social channels, as voice interactions often rely on customers explicitly requesting brands by name.

4. Monitor and Test Voice Interactions: Brands should proactively test how their products are featured through voice queries, adjusting content based on real conversational use cases.

Masters highlights that historical user behavior—such as purchase and cart-add rates—will also influence product visibility. This underscores the importance of ongoing performance-driven strategies.

Read the full story

🔍 HELIUM 10 ADDS IMAGE SEARCH to CHROME EXTENSION

Helium 10 has added image search to its Google Chrome extension so you can find all exact or similar products, find hijackers, and more. Pretty cool. Check it out!

980K Business Owners Trust this AI Sourcing Secret. Join Them!

Accio is the world's first AI-powered sourcing agent, aiming to make sourcing faster, easier, and way less frustrating for business owners and aspiring entrepreneurs.

If you've ever been buried in endless supplier listings, struggling to find that perfect product, or if you've wished for a smarter, faster way to get insights on suppliers and market trends, Accio is about to transform the way you source.

With Accio’s AI-powered capability, you can

• Connect with 400 million products from the top marketplaces in one place, including Alibaba.com, 1688.com, Europages, wlw, and more

• Find trusted and AI-validated suppliers across 7,600+ product categories from a network of over 1.5 million

• Turn weeks of inspiration researches into seconds, saving 99% of time

• Boost productivity and gain business success faster

Think of Accio as the ChatGPT of sourcing—but built specifically to handle the complexities of B2B sourcing. If you’ve ever lost hours (or days even weeks) trying to find the right supplier or product, Accio does the heavy lifting for you.

For those who have complex sourcing need for multi-attribute specific products, Accio’s Deep Search feature will …

• Analyze your requirement with suggested keywords

• Perform 5 rounds of reasoning with AI deep thinking capability, integrating industry knowledge and real-time information

• lndicate which parts of the requirements are met by each of the recommended results.

And, there will be …

• NO MORE experience-driven procurement

• NO MORE time-consuming searches

• NO MORE inaccurate matching

For those who are struggling to find their next business opportunity, Accio’s newly launched Business Research function enable you to

• Turns vague business ideas into actionable insights including market demand trends, pricing strategies, and recommended products & suppliers in just 2 minutes.

• Launch business with confidence, knowing your idea is validated

So, what makes Accio truly different?

A free B2B sourcing agent leveraging AI and industry expertise to accurately interpret your needs

• Skilled at handling complex sourcing requirements

• Assists you in quickly transform business ideas into market analysis and action plan

• Trusted by 980K buyers worldwide

Get what you need, faster, and start building your business without the usual sourcing headaches. Try Accio today to unlock new opportunities and streamline your path to success!

📹  AMAZON SELLERS SHOULD TEST ONE-SHOT VIDEOS

One-shot videos use a single continuous visual throughout. They're engaging, cost-effective, and effective for storytelling and branding.

There are three types:

1. Constant One Shots:

• Tell an entire story in one seamless scene (ideal length: 8-12 seconds; max 30 sec).

• Great for showing behind-the-scenes, product usage, or micro-stories.

• If multiple products, videos can run slightly longer (15-30 sec).

2. Campaign One Shot Videos:

• Feel cinematic, like a single scene from a movie.

• Emphasize your product’s lifestyle, vibe, and aesthetic.

• Key elements: Model/character choice, setting, styling, camera angles.

• Can be effectively shot on an iPhone.

3. POV/One Line One Shots:

• Use first-person perspective or simple one-liners for immediate connection.

Why Amazon Sellers Should Care:

One-shot videos capture quick attention, drive product interest, and enhance your brand’s storytelling without complex production and are a hot stand out right now.

⏲️ SPEND YOUR TIME on THINGS PEOPLE REMEMBER

Jay Clouse of Creator Science recently shared a very smart framework for producing and distributing content for your brand.

• Pick your spots - Choose one "discovery" platform (i.e., LinkedIn) and one
  "relationship" platform (i.e., your newsletter) where you can be world-class.

• Build on owned land — Prioritize trust (building owned relationships) over attention (trying to be discovered on social media).

Bonuses:

• Spend less time on short-form content; create enduring, long-term assets

• Produce in-depth YouTube videos

• Develop courses or training for your physical product customers

"They're harder to get attention to," Jay said, "But that attention more quickly converts to trust.”

You should also do more of the stuff at the top (and in purple) and less of the stuff at the bottom (and in green):

🗜️ CHARLIE MUNGER’S TOP 10 “BITS of WISDOM”

1. “You don't have to attend every argument you're invited to.”

2. "If crooks knew how much money they could make being honest, they’d behave differently."

3. "Smart men go broke 3 ways - liquor, ladies, and leverage."

4. "Try to be consistently not stupid, rather than trying to be very intelligent."

5. "Show me the incentives and I will show you the outcome."

6. “The first rule of fishing is to fish where the fish are."

7. "The people who rise in life are not those who are the smartest, but they who are learning machines. They go to bed every night a little wiser than when they woke up."

8. "Everything that needs to be said has already been said. But since no one was listening, everything must be said again."

9. "Someone will always be getting richer faster than you. This is not a tragedy..."

10. "The world is not driven by greed. It's driven by envy. The fact that everybody is 5x better off today than they used to be, is taken for granted. All they can focus on is their neighbor doing better than them."

The Profitable PPC Challenge starting next week is now SOLD OUT. Six groups of 60 businesses each signed up to install profitable PPC frameworks into their brands.

If you missed your chance to get in you STILL HAVE A CHANCE to get your “virtual standing room only” ticket. There are only 60 available.

With a standing room only ticket:

You will not get the private 24/7 expert PPC coaching in private coaching groups.

But you will get access to the live sessions, and live coaching / Q&A to solve your challenges during sessions and office hours with Chris and his team as you learn how to make your Amazon PPC actually profitable.

Click here to claim your Profitable PPC Challenge Virtual Standing Room Only ticket now. Only 60 available.

😱 CHINA DOESN’T WANT to GIVE WALMART DISCOUNTS

Walmart is caught between U.S. tariffs and Chinese government pressure after asking Chinese suppliers for discounts of up to 10% to offset President Trump's recent tariff hikes.

Chinese authorities summoned Walmart executives, warning that shifting the full burden of tariffs onto suppliers disrupts fair competition and international trade. While such price negotiations are typical, suppliers are struggling with thin margins and have refused significant price cuts.

Walmart, heavily reliant on China for sourcing and experiencing strong sales growth there, now risks both financial pressures from U.S. tariffs and regulatory backlash from China amid escalating trade tensions.

⚒️ DOs and DON’Ts of AMAZON HERO IMAGES

John Aspinall is ninja master at creating images that convert on Amazon. He’s got a new Main Hero Image 101 guide for Amazon hero images.

Every week he’s releasing new categories of images where breaks down the do’s and dont’s, all as a gift to sellers.

🧍  MINIATURE FIGURINE CONTENT EXPLODING

As BDSS Dream 100 Member Ritu Java recently reported in her newsletter, social media is buzzing over miniature figurines creatively placed with products, turning ordinary images into captivating, shareable mini-stories.

Tiny figurines "polishing" shoes or "building" makeup palettes instantly grab attention, driving engagement and shares.

Best part? AI now makes it effortless—no complex setups needed! Tools like Glam, Krea, Vidu, and Kling generate photorealistic, scroll-stopping scenes from simple text descriptions.

E-commerce brands leveraging this trend report:

• Skyrocketing engagement versus traditional product images

• Increased shares as audiences eagerly spread eye-catching content

• Unique product presentations that stand out from competitors

• Immediate visibility boosts in crowded social feeds

Consider integrating AI-generated miniature scenes into your Amazon product marketing strategy to captivate customers and amplify your visibility!

✌🏼 See you again Thursday!

The answer to today’s STUMP BEZOS is
Amazon makes $38K net income per employee