[ BDSN ] 🇨🇳 Amazon hacks from China

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STUMP BEZOS

HubSpot founder Dharmesh Shah recently said he expected Google search to drop XX % by 2026 due to AI, which will affect sellers since many buyers start their Amazon journey on Google. What percentage drop is expected?

[ Answer at bottom of email ]

Welcome Greg Mercer to the Billion Dollar Dream 100

Every month I announce a new member of the Billion Dollar Dream 100. These are the people you should follow and get to know. They’re announced in no particular order.

Greg Mercer is today's inductee into the Billion Dollar Dream 100.

Greg's journey is a testament to the power of entrepreneurial spirit and relentless innovation. As the founder and CEO of Jungle Scout, Greg, along with Helium 10 founders Manny Coats & Guillermo Puyol, revolutionized the Amazon selling landscape in 2015.

Greg transformed a simple Chrome extension into a powerhouse platform that now supports over 600,000 sellers worldwide (second only to Helium 10, the current market leader).

Armed with nothing but $1,000 and a vision, Greg quit his corporate civil engineering job and moved to Bali with this wife, where he started selling painted acorns and other items remotely on Amazon.

In 2015, frustrated by the tedious process of product research, Greg created Jungle Scout. What started as a personal tool to streamline his own Amazon business quickly caught the attention of other sellers. Within a month of launching a simple one-page WordPress site with a PayPal button, Greg had his first sale.

From those humble beginnings, Jungle Scout grew into a global company with hundreds of employees across 15 countries, all while he bootstrapped the company from its cashflow for the first six years.

Greg's success isn't just measured in dollars and cents. His commitment to empowering other entrepreneurs shines through in every aspect of Jungle Scout's operations. From educational content to cutting-edge software solutions, Greg and his team created an ecosystem that nurtures and supports aspiring e-commerce moguls.

In 2021, Greg's vision received a significant boost with a $110 million investment from Summit Partners. This funding not only allowed for the acquisition of Downstream Impact, an Amazon advertising tech company, but also paved the way for Jungle Scout's expansion into new marketplaces like Walmart.

In May 2024, Greg stepped down as CEO of Jungle Scout, transitioning to a strategic role on the board of directors and is now working in a new pursuit and spending more time with his family.

🏷️ PAIR IMAGE ZOOM LEVELS with TIME LENGTHS

Customers tend to prefer zoomed-in images for immediate actions because they subconsciously associate proximity with these actions.

What’s the ideal zoom level for images?

It varies. In our sensory experience, objects appear larger as they get closer to us. But does this NEARBY = BIG relationship apply to time as well? In other words, do we visualize future events as larger when they are closer?

Researchers explored this by adjusting the zoom levels of product images based on time factors, like the length of discounts (Ho et al., 2024). They found that customers preferred:

  • Zoomed-in images for shorter time frames (e.g., 30 minutes)

  • Zoomed-out images for longer time frames (e.g., 8 days)

Why It Works

Humans understand abstract concepts like time by relating them to tangible sensory experiences, such as spatial distance. We often describe future events as “far” or “distant” because our brains are using physical distance to help us conceptualize time.

As a result, time adopts the characteristics of spatial distance: just as objects appear larger as they approach, future events are perceived as “larger” as they get closer.

Customers gravitate toward images that align with these subconscious interpretations because they intuitively feel more appropriate, even attributing their comfort to the content in the images themselves.

🔭 YOU GOTTA SEE THIS - BIGGEST PPC MISCONCEPTION

Send products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. 

  • 🤑 Pay influencers only with products (stop negotiating fees)

  • 🚀 Increase external traffic Amazon sales (get to top page rankings)

  • 📸 Get full rights image/video UGC (build your brand with authentic content)

  • 🤖 100% automated management (don’t lift a finger to get influencer collabs at scale)   

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon.

After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! 

Get 10% OFF by signing up in October

🌎 COOL STATS to KNOW

Where sellers are based around the world (choose your region)

🔎  COMPARE PRICES on TEMU & AMAZON INSTANTLY

Instantly find matching products on Temu and Amazon, providing you with comprehensive insights and comparisons. Stay ahead of the competition by accessing real-time price and price information for the same products on both platforms.

Listing Sniper is a powerful tool designed to enhance your e-commerce experience on both Temu and Amazon platforms.

With seamless integration, it brings efficiency to your product research, allowing you to make informed decisions and maximize your bottom-line. It's also great for shoppers.

From Daniela Bolzmann’s presentation in Helium 10 Elite last week

❌  EUROPEAN SELLER ACCOUNT SUSPENSIONS COMING

Amazon is discontinuing its VAT and EPR compliance services in Europe, directing sellers to work directly with third-party providers like AVASK.

Non-compliance poses serious risks, including potential account suspensions. In a recent meeting, Amazon hinted at a "soft block" for sellers who fail to onboard a new provider by the end of October. This “soft block” is effectively an account suspension, not a mild warning. Imagine the impact of your store being suspended on November 1st.

If you were part of Amazon's VISA program for VAT compliance in Europe, you need to act fast. You have until the end of the month to secure a solution or risk having your selling privileges suspended.

Additionally, Amazon's EPR Services will end on December 31, 2024. To stay compliant with EPR regulations in Europe, sellers should ensure they have a new provider in place to avoid business disruption.

If you’re not currently working with AVASK, you can easily switch your services to ensure everything is handled seamlessly by reaching out to [email protected].

Stop coupon leaks, increase margin

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

🤑  ARE YOU in the TOP 1% of EARNERS in YOUR STATE?

Here's a chart showing the annual income needed to be in the top 1% of earners in each US state, based on the most recent data available:

🔥 MORE HOT PICKS 🔥

🥃 PARTING SHOT

“We suffer more often in imagination than in reality.”

✌🏼 Have an awesome weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
Google search volume is expected to drop 25% by 2026