[ BDSN ] 🔎 Audit your listing using COSMO data

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Today is the last day to snag the BDSS 10 replays before $500.00 price increase.

Just one strategy or tactic could either make or save you tens, if not hundreds, of thousands of dollars depending on your sales level.

Those who have been to ALL the BDSS events say this was the best one so far.

One attendee even flew in his Operations Manager the second day after seeing the first half of day 1, telling her “You NEED to be HERE NOW!”

Replays includeF:

• Full keynotes from 14 keynote speakers
• Ninja Hacks Contest
* Travel Hacks Contest
• AI Product Contest
• Sponsor Value Talks
* Level Up Sneak Preview Talks

Grab your REPLAY now before the price goes up $500.00 at 10pm CST tonight!

🏷️ DOCS LEAKED on HOW GOOGLE SEARCH WORKS

If you are using Google to boost your sales either on Amazon, Shopify, your software or service provider website or to your blog or newsletter, you may want to read the leaked documents from Google on how search works.

Some of the highlights:

• Brand recognition matters immensely for organic search rankings on Google. Building a popular, well-known brand should be the top priority rather than technical on-page SEO.
  
  For example, if you can make your Amazon product or brand name highly searched for and clicked on, it will likely rank well even without perfect on-page optimization.
  

• Driving high click-through rates, long clicks (not quick bounces back to the search results), and "good clicks" from real users, especially those using Chrome browsers logged into Google, can boost organic rankings.
  
  Tactics like driving search volume for your exact product/brand name and getting those searchers to engage with your listing in the search results can improve rankings.
  

• Getting listed in Google's link index tiers, especially the high-quality tier, is important for links to pass authority. Links from pages with real, human traffic that get clicked are weighted more heavily. Building links that real users click on, not just any links, should be the focus.
  

• Google appears to have whitelists of trusted sites for verticals like travel, health, politics/news. Earning inclusion into those could provide a rankings boost, though the criteria is unclear. Focusing on E-E-A-T (experience, expertise, authoritativeness, trustworthiness) may help.
  

• Classic ranking factors like anchor text optimization are less important compared to user behavior signals. Optimizing page titles still appears to carry weight.
  

• Newer and smaller brands will struggle to compete against large, established sites until they build up significant brand recognition, links, and user engagement signals over years. Patience and investment in long-term brand building, not just short-term SEO tactics, is needed.

🔭 YOU GOTTA SEE THIS

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Winning creative team pictures from BDSS 10

Special thanks to PickFu for sponsoring the credits for the voting!

Speaking of PickFu, here is a great step-by-step tutorial on how to optimize Amazon sales using Canva and PickFu together:

🔎  AUDIT YOUR LISTING USING COSMO DATA

This nifty free GPT uses AMAZON’s COSMO scientific papers and documents to analyze your ASIN and let you know how COSMO rates your Amazon listing.

It gives you advice on want to consider fixing to rank better. I entered a random ASIN for a portable fan (B0CRDT715R) and this is what it said:

1. Visual Content (Score 4/10):

• Quality: The images are of decent resolution but lack professional quality. They appear somewhat amateurish, affecting the overall presentation of the product.

• Relevance: The images are relevant to the product, showing it from various angles, but they do not fully showcase all features and uses.

• Target Demographic: There is no clear image featuring the target demographic. Including such images would help potential buyers better relate to the product.

• Lifestyle Images: There are a few lifestyle images, but they do not effectively depict the product in real-life scenarios. Adding more diverse lifestyle images would be beneficial.

2. Written Content (Score 4/10):

• Product Description: The product description is brief and lacks optimization for intent-based search. It should focus more on how the customer uses the product and who it is for.

• Bullet Points: The bullet points highlight key features but are not very detailed in terms of customer-centric benefits. They could be more engaging and informative.

• Engagement: The text could be made more engaging by adding usage tips, stories, or specific benefits that resonate with potential buyers.

3. Q&As (Score 0/10):

• Evaluation: There are no Q&As available for this product, which limits the amount of contextual information provided to potential buyers.

Give it a try on your products (it’s free)

Then check out this “context vs keyword” COSMO debate.

Are keywords really dead?

LAST TWO BDSN NEWSLETTERS …
June 3 → 👀 Amazon sellers turning to Google Ads to drive FREE traffic
May 30 → 🍹 Loads of fun, networking & actionable Amazon content

LATEST MARKETING MISFITS hosted by Kevin & Norm …

🕵🏽  LEARN HOW 7-FIGURE SELLERS are USING AI

The name of the game is knowing which AI tools are the most effective and incorporating them into your business as fast as possible, with a short learning curve to achieve your goals.

At the AI 2.0 online event June 10-12 you’ll learn …

• Lightning fast product design using AI tools that are putting industrial designers out of business

• How to cut hundreds of hours of competitive research into minutes using AI powered strategies

• Amazon listing creation 

• Listing optimization to increase conversion rates

• PPC budget optimization - learn how PPC experts are leveraging AI to double sales while cutting in half ad spend

• Improved Image generation with AI

• Scale your business from Amazon to TikTok and Walmart using AI

   

Click here to attend FREE

🧳 TO TRAVEL IS TO LIVE 
→ here’s looking at you kid

My “why” has led me to visit 94 countries and all 7 continents. I create my business around my life. Not my life around my business.

I hope to inspire you in your journey of business and life with photos, a short video I filmed, and a brief description of my time there.

A journey through time and tradition

NOTE: When I traveled to Myanmar it was before the current conflict. I want to share with you what I experienced. Hopefully it returns to the way it was.

Myanmar (Burma) is a country that has experienced decades of isolation, and discovering its rich history, vibrant culture, and stunning landscapes was magical. You'll feel as though you've stepped back in time, surrounded by ancient temples, traditional villages, and warm, welcoming people.

Immerse yourself in the bustling streets of Yangon, where the majestic Shwedagon Pagoda dominates the skyline. This awe-inspiring complex, adorned with gold and housing sacred Buddhist relics, serves as a testament to the deep spiritual devotion that permeates Myanmar's culture.

Experience the enduring traditions of the Burmese people, from the application of fragrant thanaka paste to the faces of women and girls to the daily rituals of monks collecting alms at dawn.

Venture beyond the cities and discover a countryside steeped in timeless beauty. Traverse the serene waters of Inle Lake, where stilted villages and floating gardens paint a picturesque scene.

Encounter the fascinating Kayan "Long Neck" women, whose brass neck rings and unique customs have been passed down through generations.

Journey to the ancient city of Bagan, where over 2,000 temples and pagodas rise from the plains, creating an otherworldly landscape that will leave you breathless.

Climb the steep stairs of temples like Tayokye Pyay to survey the magnificence of this architectural wonder, considered one of the top 20 wonders of the world.

Witness the ingenuity of local fishermen as they masterfully navigate their boats using a distinctive leg-rowing technique, leaving their hands free to cast nets and spears.

Myanmar's allure lies not only in its iconic landmarks but also in the warmth and resilience of its people. Despite facing challenges and change, the Burmese maintain a deep connection to their traditions and a genuine appreciation for those who come to experience their culture.

So pack your bags, bring an open mind, and prepare to be captivated by a culture that has remained largely untouched by the outside world for decades.

🙏🏼 In memory of Manoya, young daughter of Tomer Rabinovich, lost too early this week.

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