[ BDSN ] The best keywords to use for Prime Day

💰💰💰 CRUSH YOUR COMPETITION on PRIME DAY

Carrie Miller demonstrated this at the recent Billion Dollar Seller summit in Hawaii. It’s important you know this strategy, especially for the upcoming Prime Day and holiday season.

Have you ever wanted to do seasonal research and wished that you could go back in time to find keywords for Christmas, Prime Day, Father’s Day etc.?

With "Historical Trend," in Helium 10’s Cerebro, you can go back up to 24 months and find where any ASIN stood in organic and sponsored rankings, along with search volume history.

It's a goldmine for uncovering untapped high-volume keywords that your competitors haven't caught wind of yet.

In the example below, she wanted to see how the viral Tineco Vacuum Mop did on Prime Day last year with Prime Day specific Keywords.

First, she did a single reverse ASIN search for the Tineco Mop and then clicked on the “Historical Trend” Button.

On the historical trend graphs you will want to click on the month of Prime Day. Carrie selected July of 2023 which is when Prime Day occurred last year and then clicked “apply filters.”

Next, she filtered for keywords that include ”Prime” to find Prime Day specific keywords. You can get creative and filter for other words like deals, coupons, etc. to find additional keywords

Then, you are shown a goldmine of keywords that your competitors don’t even know exist. Imagine finding these keywords, running ads and beating your competition and crushing it on Prime Day!

🔭 YOU GOTTA SEE THIS

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🛫 🚢  SEA & AIR SHIPPING RATES EXPLODING

Are $20,000+ a container prices coming again?

The Shanghai Containerized Freight Index (SCFI) and Drewry's composite World Container Index have both seen significant increases recently.

CHINA → EUROPE

The potential exists for spot rates, especially on the Asia-Europe container shipping route, to surpass the record highs seen during the pandemic.

Several factors are contributing to this situation, including:

• Tight container market due to healthy demand, constrained vessel capacity, out-of-position boxes, and congestion in Asia.

• Early start to the peak season, with shippers anxious about longer sailing times via the African continent due to the closure of the Red Sea by Houthis from Yemen.

• If rates per nautical mile reach the same level as during the pandemic, spot rates could hit $18,900 to $21,600 per feu on the Asia-Europe route.

• Carriers have learned from the pandemic that it is possible to increase spot rates much faster and further than previously thought.

• Several liners are planning to implement peak season surcharges in mid-June, suggesting a further $1,000 per feu increase in freight rates.

CHINA → NORTH AMERICA

The image above shows only the June freight charges (port to port).

In addition to the freight costs, remember you have to also pay the following fees until the shipment is delivered:

1. China Customs 

2. Original Port fees (THC etc)

3. U.S. Customs Clearance Fees

4. POD (Port Of Destination) Fee (including THC, etc.)

5. Local Delivery

6. Duty (Depends on product attributes)

7. China warehouse goods loading fee

8. Pick up charges from supplier 

If the container encounters customs inspection, it can incur $450-$20000 (based on fines and back-duty due to illegal operations or low declaration amounts)

So the real price including all the above risks and possible expenses: $12000/40 HQ.

AIR from CHINA → USA

Temu and Shein combined ship around 9,000 tons of cargo worldwide every day, or approximately 88 Boeing 777 freighters filled to the brim, according to Cargo Facts Consulting. The scale is comparable to Amazon’s Prime Air fleet, which has 86 aircraft in service, according to Planspotters.

That’s driven up prices to near-unprecedented levels. The May air cargo “average spot rate” from southern China to the U.S. is now at about $4.75 per kilogram, the highest it’s been since the end of last year, rivaling what’s typically peak demand in the run-up to the holiday season. That’s more than double during the same period in 2019, when the rate was $2.32 per kilogram.

The rates are still lower than recent peaks in 2020 and 2021, when that rate reached a high of $10 to $12 per kilogram. But those heights were due to the pandemic, which created shipping and supply chain shortages across the globe. Now, analysts say the rise is largely due to just two companies: Temu and Shein.

Last Monday, the Chinese government also trumpeted a new air cargo route between the southern Chinese city of Zhengzhou and Dallas and Atlanta that are “primarily catering to cross-border e-commerce shipments.”

Air freight’s high costs come in part from largely empty planes that must make the return trip back from the U.S. to China: shipping in that direction costs maybe a fifth of the price to ship from China to the U.S.

😾 COPYCATS HURTING YOUR BRAND on AMAZON?

Worried about copycats on Amazon hurting your brand image and taking away marketshare?

In this video David Holmes shows how two premium DTC brands with unique products handle that well on Amazon, and how another could do better.

LAST TWO BDSN NEWSLETTERS …
June 10 → 🛒 Oops, you left something in your Amazon cart
June 6 → 🔎 Audit your listing using COSMO data

LATEST MARKETING MISFITS hosted by Kevin & Norm …

TIGER BITES MODEL - drags her across studio. Most of you have never heard the story of when Mark and I tried to do a photoshoot with a model and a “professionally trained” tiger. The story is all here (plus some other genius marketing ideas):

🕵🏽  150 HACKS for FREE from MAX @ SOTB

Max from Selling from the Beach (in Costa Rica) has learned a lot after selling on Amazon for 10 years.

And now he is giving back. Every day this year he is posting simple & actionable Amazon Hacks and Tips that you can start using immediately.

He has taken the first 150 so far and dropped them all into a 135-page Google doc that you can download for FREE here (no email required).

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers to get your event, course, webinar or tool “Shouted-Out” free to 9,100+ subscribers.

🧳 TO TRAVEL IS TO LIVE 
→ here’s looking at you kid

My “why” has led me to visit 94 countries and all 7 continents. I create my business around my life. Not my life around my business.

I hope to inspire you in your journey of business and life with photos, a short video I filmed, and a brief description of my time there.

The only place on earth that is still as it should be

Embark on a transformative journey to Antarctica, the last untouched wilderness on the planet where the are no hotels, airports, restaurants or cities. This expedition is not for the faint of heart but for those seeking a true adventure in a pristine, untamed land.

Your unforgettable voyage begins in the charming city of Buenos Aires, Argentina, where you'll spend a couple of days soaking up the European-style atmosphere before flying to Ushuaia, the world's southernmost city.

From there, brace yourself for a thrilling two-day crossing of the Drake Passage, where the Atlantic and Pacific Oceans converge, creating some of the roughest seas on earth.

As you navigate the passage, you'll be aboard a small expedition ship staffed with experienced naturalists, geologists, and scientists who will guide you through this awe-inspiring region.

Once you reach Antarctica, prepare to be amazed by the breathtaking landscapes of ice and snow, devoid of vegetation but teeming with wildlife.

You'll spend five to seven full days exploring the peninsula, embarking on Zodiak excursions to set foot on the continent and get up close to the incredible animals that call this place home.

Witness the antics of five different penguin species, spot seals basking on the ice, and keep your eyes peeled for whales breaching the icy waters.

The weather in Antarctica is unpredictable, with temperatures ranging from -10°C to +2°C, and wind chills that can make it feel even colder. But the breathtaking beauty of this untouched wilderness will make every moment worth it.

You'll breathe in the purest air on the planet and feel your allergies disappear, only to return once you're back on land.

Throughout your journey, you'll form bonds with fellow adventurers from around the world, united by your shared experience in this incredible place.

You must at some point in your life discover the magic of Antarctica, a true virgin paradise that will leave you in awe of the raw power and beauty of nature. It’s a life-changing journey to the ends of the earth you will never forget, and is one of my all-time favorite trips from visiting 94 countries and all seven continents.

✌🏼 See you on Monday.

The answer to today’s STUMP BEZOS is
GPT = Generative Pre-trained Transformer

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