[ BDSN ] šŸ“» Do this -> Boost revenue 200 to 500%

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SPECIAL EDITION

I have been tied up exhibiting at AMZ Innovate in New York this week, so todayā€™s Newsletter is a ā€œBest ofā€ featuring popular items you may have missed from the past.

šŸ“– SAVE on WASTED BRAND-SPECIFIC AD SPEND

If you're pouring money into brand name PPC ads, you might be overspending.

Try this straightforward test to isolate branded keywords and identify wasted ad spend.

A big shoutout to Anthony Nguyen from AdsCrafted for this tip. To learn more about his automated PPC system or split-testing tool, reach out to him here.

šŸŒŽ INTERESTING STATS

šŸ§° TOOLS CHINESE SELLERS USE on TIKTOK 

Just like you have Helium 10, Jungle Scout, Data Dive, etc. for selling on Amazon and Walmart, there are tools that do similar things for TikTok sellers and creators.

Chen Yue, the head of Global Digital Marketing for Ecommerce at Laboratorios Phergal, says there are four main tools Chinese TikTok sellers use.

The tools are not limited to the Chinese market.

  1. EchoTik: Founded by a former Xiaomi employee, EchoTik provides data for product selection on TikTok. It offers analytics for TikTok E-commerce, livestreaming monitoring, a fee calculator similar to Amazon FBA, optimization modules, and a browser extension.

  2. TikBuddy: TikBuddy is integrated with TikTok data and primarily targets the U.S. market. It focuses on providing data related to creators and influencers, offering industry insights and analytics. Users can create influencer lists and manage campaigns.

  3. PipiaAds: PipiaAds helps you discover competitor ads and the best viral TikTok products. It offers features such as a bank of advertising materials, competitor analysis for Facebook & TIkTok ads, and landing page monitoring. It's geared towards paid media campaigns.

  4. FastMoss: FastMoss collaborates with over 300,000 clients and agencies. It provides a comprehensive suite of services, including live shopping, product search and analysis, competitor search, paid media, and video creation.

Send products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. 

  • šŸ¤‘ Pay influencers only with products (stop negotiating fees)

  • šŸš€ Increase external traffic Amazon sales (get to top page rankings)

  • šŸ“ø Get full rights image/video UGC (build your brand with authentic content)

  • šŸ¤– 100% automated management (donā€™t lift a finger to get influencer collabs at scale)   

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon.

After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! 

Get 10% OFF by signing up in October

ā€œ10% of sales should coming from referralsā€

Hey there! Iā€™m Luke Yarnton, Founder of The Rave and a self-proclaimed referral marketing nerd šŸ¤“. Iā€™m obsessed with building referral programs that unlock real value.

  • Iā€™ve studied all the best cases (like Harryā€™s) and worked with 300+ Shopify Plus brands

  • Helped companies build ā€œreferral armiesā€ driving 10% of revenue (most programs only do 2%)

  • Generated over $5M in referral transactions this year alone

Give me 15 minutes, and Iā€™ll show you how to tap into your customersā€™ networks. Plus, Iā€™ll buy you lunch ($20 UberEats voucher)!

šŸ”Ž  MINE AMAZON REVIEWS for INSIGHTS

Unearth gold hidden in your Amazon reviews. With ReviewPulse, delve deep into customer feedback, uncovering their desires, pain points, and preferences. Transform insights into strategies.

You can pull in daily the latest 100 each of your 1, 2, 3, 4 and 5 star reviews (500 total).

Then use pre-set prompt buttons to get insights, or type your own AI prompt to interact with the reviews.

You can do this for both your own reviews or any competitorā€™s ASIN.

šŸ“» DEEP LINKING CAN BOOST REVENUE 200% to 500%

Make the process smoother and get much better attribution by deep linking across apps in your social media marketing.

Deep linking refers to the practice of directing a user to a specific, generally searchable or indexed, location within a website or app, rather than its homepage or main entry page.

When a user clicks a link to your product it doesnā€™t always open the marketplace app, but instead opens a browser requiring them to log in. Attribution is often lost too.

Deep linking removes friction in the customer journey when linking app-to-app. Shoppers can click out of social media apps smoothly into marketplace apps like Amazon and Walmart to instantly purchase.

If the user doesnā€™t have the necessary app installed, you can set up a fallback tracking url with UTM parameters.

To do this, you need a tool like URL Genius or PixelMe tosolve app-to-app friction without a SDK.

šŸ•µšŸ½  DECORATE YOUR LISTING with DISCOUNTS on BFCM

Itā€™s not just Prime Day that this tactic works for.

Mike McClary says you can discount stack on Black Friday and Cyber Monday too to help your listing standing out and convert better with people looking for deals.

šŸ”„ MORE HOT PICKS šŸ”„

This calendar on Amazon might keep you cool through the holidays ā€¦

šŸ„ƒ PARTING SHOT

ā€œChurchill said another way to spell "perfectionism" is P-A-R-A-L-Y-S-I-S. It's good to have high standards but all virtues become vices if taken too far.ā€

āœŒšŸ¼ Have a great weekend.

See you again on Monday.