[ BDSN ] 🪅 Dominate these Amazon keywords for instant growth

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🪅 SPANISH KEYWORDS - MISSED OPPORTUNITY

Nearly 493 million people in the world speak Spanish as their native language, and for about 42 million of them it is their first language at home in the USA. Another 15 million speak Spanish as a second language in the USA.

The USA has 40 times the number of Spanish speakers of any other country where Spanish is not an official language.

At current rates, by 2060, 27.5% of the US population will be of Hispanic origin, making the USA the world’s second largest Spanish speaking country behind Mexico.

If you are not capitalizing on this now on Amazon, you are missing major opportunities and low-lying fruit to instantly grow your business.

In addition to people searching in Spanish on Amazon in the USA, millions in Latin and South America also use the USA Amazon site to order. They have items shipped to their country directly, brought with friends and family, or use forwarding services, often located in the capital of South America, Miami (not really the capital ;-), but Spanish is the primary language in most of South Florida, Southern California, South Texas and New York/NJ).

You should sprinkle Spanish keywords in your list, and consider translating your A+ content to Spanish (and perhaps other languages too).

Don’t let Amazon’s auto translate do it - it can mess things up and miss a lot of colloquial ways to say things in Spanish and variances between Mexican Spanish, Puerto Rican, Colombia and Argentinian Spanish.

For example, here are some ways "trash can" or "garbage bin" can be called in different Spanish dialects:

1. Mexican Spanish: "Bote de basura"

2. Puerto Rican Spanish: "Zafacón"

3. Colombian Spanish: "Caneca"

4. Argentinian Spanish: "Tacho"

HOW KEVIN DOES IT:

I use the Pro version of Perplexity.AI (it can read Amazon and the web in real time and tap into most other top LLM models).

Here’s an example prompt to get keywords for my listing:

Using the following list of English keywords, translate them into the most common way to say them in Spanish in Mexico, Puerto Rico, Argentina and Colombia.  Think it through and give me good translations that someone might use when searching on Amazon in Spanish.

dog treats made in usa
bully sticks for dogs
bully sticks 12 inch
healthy dog treats

The result below may not be 100% perfect, but they will be a lot closer to matching what a native speaker from those countries would type into search over Google translate or letting Amazon do it.

The only thing better is having a native speaker of each dialect on your team (or use Upwork/social media to recruit people from those countries).

1. "dog treats made in usa"

   • Mexico: "premios para perros hechos en EE.UU."

   • Puerto Rico: "golosinas para perros fabricadas en Estados Unidos"

   • Argentina: "snacks para perros fabricados en Estados Unidos"

   • Colombia: "premios para perros elaborados en Estados Unidos"

2. "bully sticks for dogs"

   • Mexico: "palitos de carnaza para perros"

   • Puerto Rico: "palitos de carne para perros"

   • Argentina: "palitos de cuero crudo para perros"

   • Colombia: "palitos de carne deshidratada para perros"

3. "bully sticks 12 inch"

   • Mexico: "palitos de carnaza de 30 cm"

   • Puerto Rico: "palitos de carne de 30 cm"

   • Argentina: "palitos de cuero crudo de 30 cm"

   • Colombia: "palitos de carne deshidratada de 30 cm"

4. "healthy dog treats"

   • Mexico: "premios saludables para perros"

   • Puerto Rico: "golosinas saludables para perros"

   • Argentina: "snacks saludables para perros"

   • Colombia: "premios saludables para perros"

I would do the exact same thing for English variances too. If your product appeals to Canadians, Australians or Brits living in the USA, there are different ways to say things.

Some examples:

Here’s a good video from Share It Studio on how to translate your A+ content:

🔎  WHOA NELLY - MILLIONAIRES LEAVING UK & CHINA

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🖥️ MOVE OVER SORA, RUNWAY is in TOWN

SORA caused a splash when it was released for its ability to create realistic videos from text prompts, freaking out some in the film business.

Now Runway has introduced its new Gen-3 Alpha model, an AI-powered video generator that promises hyper-realistic videos from user prompts.

You’ll soon be able to create a myriad of videos of your customers using your products from text on your keyboard!

This latest Runway model, a significant upgrade from Gen-2, is designed for content creators in marketing and advertising, excelling in complex transitions, key-framing, and creating expressive human characters.

Trained on a large, annotated dataset, the Gen-3 Alpha requires a paid subscription starting at $12 per month.

Initially, the model supports text-to-video mode, with future updates planned for image-to-video and video-to-video modes.

It also integrates with Runway's control features like Motion Brush and Director Mode. The ultimate goal is to develop "General World Models" for simulating real-world scenarios.

The Gen-3 Alpha's launch marks a pivotal move in an increasingly competitive industry, with rivals like Stability AI, Pika, and Luma Labs also vying for dominance.

In fact, Luma Labs Dream Machine is now a popular tool for creating videos from MEMEs.

Another tool getting rave reviews by product sellers and marketers is Invideo. It lets you turn any idea or content to video instantly in 50+ languages.

Kevin and Norm, AKA the Marketing Misfits, chat with Dream 100 Member Steve Simonson, a lifetime entrepreneur who has founded, purchased, built and sold numerous companies over the past 3 decades.

They talk about misconceptions on doing business in China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology. Check it out (also available on Apple Podcasts).

🕵🏽  AI for E-COMMERCE from DREAM 100 MEMBER RITU

BDSS Dream 100 member Ritu Java launched a weekly newsletter last week to share the latest and greatest tactics when it comes to using AI to sell more.

You should subscribe right now, because she’s one of the leaders, pioneers and most knowledgeable people when it comes to AI.

She’s a self-admitted data nerd, and she loves diving in and finding innovative tools and ways to use them, then explaining and sharing them with you.

For example, her issue #2 that just came out this week featured this as one of the many topics she covered:

Use this free Custom GPT called ListifyAI (by Andrew Erickson) to completely transform and optimize a listing to an SEO-enriched, ready to be deployed listing on Amazon. The best part? It’s FREE!

How to use this CustomGPT (you need a $20 paid ChatGPT4 account):

1. Copy all your images into Listify Ai

2. Provide additional information from the current listing including Title and Bullet Points.
   
   ListifyAI will quickly analyze the listing and create 3 sets of Top Keywords, High Priority Keywords and Medium Priority Keywords on it's own! But you can always add more from your research too.
   
   ListifyAI will then embed all those keywords in the right placements for maximum impact and generate a brand new listing for you in under a minute!!

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
Iceland was a part of Denmark