[ BDSN ] 📛 Fact check: Amazon sellers wrong on social media

Re-live the good times from BDSS XI Iceland and Elevate 360 (or see what it was like if you missed it - replays available here).

Here’s the official video:

💰 PUT NAME TAGS on your WEB PAGES - THAT’S SCHEMA

Imagine you’re moving house. You write “Kitchen” or “Toys” on each box so movers know exactly where everything goes.

On a website, schema (also called “structured data”) is the little digital label that tells Google, Bing, and AI tools, “Hey, this paragraph is a product price, that picture is a review star, and this block is an FAQ answer.”​

Why Those Labels Matter

• Bigger billboard in search. Pages with schema can win rich-results—stars, prices, thumbnails—that grab more clicks. Google saw sites jump up to 25 % higher click-through-rates after adding schema.​

• Fuel for AI answers. Google’s new AI Overviews and chatbots like ChatGPT scan schema first because it’s clean, organized data they can trust. If your info isn’t labeled, the bot may pick a competitor’s page instead.​

Slim SEO Schema is a great 5-Minute shortcut tool

Most WordPress plugins drown you in code. Slim SEO Schema keeps it kid-simple:

• Point-and-click builder. Choose a schema type from a menu—no JSON-LD or code needed.​

• 30 + ready-made schemas (everything Google supports) grouped just like Google’s gallery, so you never guess which one to use.​

• Dynamic data hooks. It can pull your product title, price, or ACF / Meta Box fields automatically, so one template works for every SKU.​

Schema is just a fancy label that helps search engines—and their AI cousins—understand and showcase your store. Add schema to your website and blogs every in minutes and watch your products pop to the top of organic search and AI answers.

Forward this email to your SEO person or developer today and get it implemented!

Here’s another tip for linguistic optimization using a ChatGPT prompt on your content:

Rewrite the following content using NLP optimization techniques for Answer Engine Optimization:

1. Use natural conversational language while maintaining expertise and authority
2. Vary sentence structure with a mix of simple, compound, and complex sentences
3. Incorporate semantically-related terms and concept clusters naturally
4. Replace vague phrases with specific, concrete examples and precise terminology
5. Transform passive voice to active voice where appropriate
6. Use transitional phrases to create logical flow between ideas
7. Include questions that mirror natural search queries and provide direct answers
8. Balance technical accuracy with accessibility (aim for 8th-10th grade reading level)
9. Use clear pronoun references and consistent terminology
10. Create linguistic patterns that emphasize cause-effect relationships
11. Reduce unnecessary adverbs and replace with more precise verbs
12. Format statements as direct assertions rather than hedged claims where appropriate
13. Use temporal markers to establish sequence and relevance

Content to optimize:
[INSERT CONTENT HERE]

🕹️ AI-DRIVEN PRODUCT DEV for PROFITABLE LAUNCHES

Product sourcing expert Izabella Ritz has released a new downloadable book explaining exactly how to use real customer data and ChatGPT to validate, design, and launch products that sell.

Every day, thousands of people launch new products — and most of them fail. Not because they didn't work hard. Not because they didn't have a good idea. But because they trusted their gut instead of listening to what the market was actually saying.

But it's all about data. It's about using the tools available — AI, customer reviews, simulation testing — to reverse engineer success before you invest a dime.

And that's exactly what her new book is about. You should download it right now.

You will learn:

• How to set realistic, profitable goals — and back into them with strategy

• How to extract real buying behavior from thousands of reviews

• How to simulate product tests and optimize based on AI feedback

• How to validate your market before you ever launch

• How to remove the guesswork from product development

🚀 HOW SMART BUSINESSES are USING AI to 10X INCOME

What happens when Kevin King and Norm Farrar take the stage in Las Vegas?

You get an unfiltered, hilarious, and insightful dive into the future of AI, marketing, and business strategy.

From late-night laughs and unique Vegas experiences to groundbreaking AI tools and marketing hacks, this episode of Marketing Misfits is packed with valuable tips, real-life stories, and a glimpse into the tech that’s changing the game for entrepreneurs everywhere.

🗜️ SELLER CENTRAL JUST LEVELED-UP REPORTING

Isaac Gross posted a couple days ago about a massive new update to the Amazon Business Reports.

He says Amazon has slipped a batch of fresh, ASIN-specific data into Business Reports → Deep Dive, and it’s a goldmine for product-level decision-making.

What’s new?

• PPC clarity, child-ASIN by child-ASIN
  See spend, clicks, ACOS, and ROAS broken out for every variation—no more guessing which child is the money-maker.

• Instant performance benchmarks
  Stack your ASIN against:
  • Top 10 performers
  • Top 25 percentile

• Spot the gap between you and the category leaders in seconds.

• Strength/weakness radar
  Compare Unit Session % (CVR), sessions, and sales at a glance to uncover quick-win optimizations or looming threats.

(In the screenshot below, our ASIN beats the Top-10 average CVR—nice!)

How to find it

1. Open Business Reports in Seller Central.

2. Select Detail Page Sales and Traffic by Child Item.

3. Click any child ASIN to launch the Deep Dive panel.

📛  FACT CHECKING AMAZON SELLER SOCIAL MEDIA

A chart titled “Made in China, Sold on Amazon” spread across social media earlier this month claiming that “71% of goods on Amazon come from China.” 

Where the figure really comes from

• The chart pulls from a 2024 Jungle Scout / ECDB survey of 1,064 third-party sellers—a tiny slice of Amazon’s 9.7 million global seller accounts.

• Percentages on the chart add up to 162% because each seller could report products from more than one country.

What “71%” actually means
It shows that 71% of the surveyed sellers have at least one item sourced from China, not that 71% of Amazon’s entire catalog is Chinese-made!

Broader marketplace data

• Chinese-based sellers generated 28% of Amazon’s 2023 GMV, up from 19% in 2018 according to Statista.

• By 2024, more than half of Amazon’s top sellers were headquartered in China, but seller location doesn’t necessarily match product origin says Marketplace Pulse.

The viral “71%” claim lacks context: it reflects a small seller survey, not Amazon’s product mix. Reliable data shows China is critically important—but its share of Amazon sales value is far below 71%. Keep the nuance in mind when discussing sourcing, competitive dynamics, or tariff strategy with your teams and audiences.

No doubt Amazon e-commerce sellers are facing unprecedented times with the tariff situation. The new tariffs, especially from China is a major gut punch for many sellers.

This video from BDSS Dream 100 member Adam Heist discusses some strategies and provides a tariff impact analysis calculator to help understand the cost implications under three different scenarios based on the timing of product shipments.

Watch the video on Youtube or download the tariff calculator

✌🏼 See you again Thursday …

The answer to today’s STUMP BEZOS is
Only 5% of apps ever surpass $10K in lifetime revenue