[ BDSN ] 🗣️ Hidden Amazon Backend Fields Making Products Go Viral

SPECIAL NOTE: Because BDSS Market Masters is wrapping up today, Kevin is busy saying goodbye to 60 of the world’s most amazing sellers and experts in a mansion in Austin, TX.

He didn’t have time to write th newsletter as we was moderating tho seats all weekend, so this edition of BDSN is a “Best of” that features some of the most popular stories and tools you may have missed in the past six months. He’ll be back Thursday with a brand new edition.

🗜️ OPTIMIZE for INTENT-BASED SEARCH for AI ENGINES

Brands are starting to see a surge in traffic and sales from AI-powered search engines like ChatGPT and Google Gemini.

For example, Viv, a period care brand, saw a 400% increase in traffic and a 436% boost in sales after AI searches highlighted its non-toxic and sustainable products. These tools prioritize detailed, context-rich content over simple keywords, favoring blogs and product descriptions that address customer concerns with transparency and data.

Brands with strong SEO strategies and educational content are better positioned to capture AI-driven searches.

To capitalize on these trends, Amazon sellers should focus on building high-quality, SEO-friendly listings that highlights product benefits, safety, and unique features. AI tools are becoming key drivers of product discovery, especially among younger audiences who are shifting away from traditional search engines.

By aligning blogs, product descriptions, and social media with AI-optimized intent and keywords, brands can attract traffic and drive conversions.

Amazon’s search algorithm is shifting toward intent-based search, focusing on understanding buyer needs rather than just matching keywords.

Here's a summary from AMZ Optimized and the steps you can take to optimize your listings for this changing landscape:

Why Intent-Based Search Matters

• Enhanced Buyer Experience: Buyers now see more personalized results, especially on mobile, with detailed attributes like "Skin Type" or "Scent" prominently displayed.

• Backend Optimization: The hidden fields in your Amazon listing backend play a critical role in matching your product to buyer intent.

Steps to Optimize Your Amazon Listings

1. Understand Your Sub-Category Attributes:

   • Download your sub-category’s Product Template:

     • Navigate to Catalog > Add Products Via Upload > Get Product Template.

     • Use the spreadsheet to discover valid backend attributes specific to your category​​.

2. Gather High-Performing Keywords:

   • Use tools like Helium10 or Cerebro:

     • Export keywords and focus on those with high search volumes.

     • Organize keywords in a spreadsheet for easy reference​​.

3. Extract Additional Insights:

   • Use a Chrome extension like Instant Data Scraper to gather details from competitor listings:

     • Enable infinite scroll and download the data for further analysis​.

4. Leverage AI Tools for Backend Fields:

   • Use an AI tool like AMZ Brain for data processing:

     • Upload all relevant files (Amazon template, keyword doc, scrape data).

     • Let the AI suggest optimized backend values​.

5. Update Backend Fields:

   • Add key attributes like "Skin Type," "Material Type," and "Special Features."

   • Ensure your listing complies with Amazon’s guidelines​.

Examples of Intent-Based Optimization

• Example 1: If selling shampoo, ensure attributes like "Sulfate-Free," "For Curly Hair," and "Organic Ingredients" are listed in your backend fields.

• Example 2: For supplements, specify fields like "Form," "Flavor," or "Target Demographic" (e.g., "For Athletes") to match search intent.

Pro Tips

• A/B Testing: Regularly update and test backend fields to measure improvements in visibility.

• Delegate: Train your VA or team to follow this process across your entire catalog​.

By aligning your listings with buyer intent, you can stay ahead of Amazon's algorithm changes and enhance your product’s visibility.

Download the complete PDF guide to optimize your backed for AI

🎨 10 AI IMAGE GENERATION TOOLS for SELLERS TESTED

Envision Horizons did comprehensive testing on 10 AI image generation tools so you don’t have to. They have included all the results, as well as a guide to writing prompts that get professional results.

Their results revealed a clear winner for sellers: Amazon AI Labs - Creative Studio:

Download the full comparison report with all the juicy details and tips.

🔬 FIND & FIX COMPLIANCE ISSUES with your LISTINGS

Don’t get your listing suspended!

Copy and paste all the text (and images/labels) from your Amazon listing (title, bullets, blackened) into this GPT from Barcus Patty. It will check for potential compliance issues that may get your listing shut down so you can fix them before Amazon catches you and costs you lost sales.

🔎 ARE YOUR LISTINGS REALLY LAUNCH READY?

Yesterday on the Helium 10 Elite Freedom Ticket monthly webinar, Daniela Bolzmann of Mindful Goods shared her go-to formulas for creating high converting listings to make more selling on Amazon.

Daniela is widely considered one of the top image conversion experts on Amazon, and works with a lot of Fortune 500 companies as well as 7, 8 and 9 figure sellers.

She is also one of the speakers at BDSS XI in Iceland April 4-9, 2025.

During her presentation she share one of her secret weapons. The comments blew up clamoring for her to send access to it when she demonstrated it.

Her title calculator spreadsheet makes it super easy for you to optimize your listings to make sure they are 100% launch ready.

You can watch a video on how to use it and grab your complimentary copy here.

🛠️ PACKAGING DESIGN MADE SUPER EASY

This is a really cool tool that generates stunning package designs and photography in seconds.

Once you’ve come with your dream design (after testing with PickFu or Productpinion of course!), they can connect you to packaging suppliers worldwide who can make your gorgeous creation for you.

🧠 YOUR BRAND needs a GOOGLE KNOWLEDGE PANEL

Having a Google Knowledge Panel can significantly enhance your online presence and brand credibility.

Visibility and Credibility

• Prominent Placement: Knowledge Panels appear on the right side of Google search results, making them highly visible to users. This prominent placement acts like a digital business card, instantly showcasing essential information about your brand or entity.

• Trust and Authority: A Knowledge Panel is often perceived as an endorsement from Google, which can enhance your credibility and authority in your industry. Users tend to trust businesses with a Knowledge Panel more than those without.

• Reduced Misinformation: By claiming your Knowledge Panel, you can manage the information displayed about your business, helping to correct inaccuracies and protect your reputation from misinformation.

Marketing and SEO Advantages

• No charge Advertising Space: The Knowledge Panel serves as a complementary advertising platform that can drive traffic to your website. It provides a competitive edge by capturing user attention before they explore other options.

• SEO Benefits: Having a Knowledge Panel can improve your search engine optimization (SEO) efforts by increasing your visibility in search results. Google tends to rank businesses with Knowledge Panels higher due to their perceived trustworthiness.

Customer Engagement and Conversion

• Increased Engagement: The panel often includes customer reviews and ratings, which can enhance engagement and influence potential customers' decisions. Positive reviews displayed in the panel can lead to higher conversion rates.

• Branding Opportunities: Businesses can showcase their logos, images, and other visual elements in the Knowledge Panel, reinforcing brand identity and recognition among users.

• Valuable Analytics: The Knowledge Panel provides insights into how users interact with it, such as the number of views and clicks. This data can help businesses refine their marketing strategies.

✌🏼 See you again Thursday …