💑 "Why you will marry the wrong person.”

That’s the title of a book I saw on the hotel counter as I checked in to the citizenM Tower of London hotel back in May.

Serendipitous - or destiny?

I was in the UK to attend Danny McMillan’s Seller Sessions Live.

I had also just filed for divorce three weeks earlier.

Over 5 1/2 years of marriage there were some incredible times together I’ll never forget ( ex: World Cup Final in Qatar and proposal in the Maldives ).

I have no regrets - she made me a much better human being.

When we were dating, she once said “I’m just fixing you for the next woman.”

Serendipitous - or destiny?

As an entrepreneur, have you ever heard of the Four Burners theory?

The 4 “stove” burners are: Family, Work, Friends & Health.

You have to turn off 1 to do something well.

To do something extremely well, you have to turn off 2. Think about it.

Life, like your business, can be a rollercoaster.

I wish her all the best.

Frank Kafka once said, “Everything you love with probably be lost, but in the end, love will return in another way.”

Colombia will always have a special place in my heart [ wiping tears ].

P.S.

Be sure to view the 2 short videos (one I filmed, the other I’m in) at the end of this newsletter.

💰 BILLION DOLLAR SELLER TIP → do this, make more moolah

_{GETTING RID OF HIJACKERS}

A hijacker of an Amazon listing refers to a third-party seller who lists their product on an existing Amazon product detail page without the authorization of the original brand owner or the legitimate seller.

Hijackers can cause several issues for both customers and legitimate sellers:

1. Quality Control: Hijackers may offer inferior or counterfeit products, leading to a poor customer experience and damaging your reputation.

2. Pricing Wars: Unauthorized sellers might engage in price undercutting, leading to a race to the bottom in pricing.

3. Lost Sales: Legitimate sellers might lose sales to hijackers due to lower prices or other deceptive tactics.

4. Loss of Brand Control: The presence of unauthorized sellers can diminish the brand's control over its products.

5. Legal and Policy Issues: Hijacking can involve legal and policy violations, as well as intellectual property infringement.

Remember, not all resellers on your listing are hijackers. 

In the USA, the "First Sale Doctrine” allows the purchaser of a legally made copy to resell or dispose of it, without needing permission.

Someone who purchases or obtains your product legitimately has the right to sell it on Amazon on your listing.

If you are selling wholesale, you can add language to your distribution agreements to prohibit resale on Amazon.

The Amazon Transparency program is also a powerful anti-counterfeiting tool used by 33,000 Amazon sellers to stop counterfeits.

Here’s how to quickly remove hijackers from your listing yourself (only use this wisely and truthfully):

1. Log in to your Brand Dashboard at brandregistry.amazon.com

2. Click on ‘Report a violation

3. Enter the ASIN for which you have the hijacker

4. Click Search

5. Expand ‘Show Offers’

6. Check the hijackers listing

7. Click ‘Select issue type’ & choose the issue (ie: product is counterfeit)

8. Click to select the trademark that is being infringed

9. For ‘Have you bought the item and confirmed that it is a counterfeit’, click ‘no’

For the ‘provide more information' section, use this:

“We, XYZ, own the XYZ brand and trademarks. We have never authorized any other resellers of this product, in any global market.

We only sell on Amazon. Our price has been around $XX for more than 12 months. It is not possible for this seller to be selling this product less than that on Amazon without losing money.

We have never sold our products wholesale or at a discount. This seller is listing a counterfeit product and with only a XX% positive storefront rating.

We fear he will ruin our Brand's policy to to serve our customers and put their needs first, and our XX% positive response is proof of that.”

Usually within an hour or so the guilty party is off your listing.

Submit your best tip or hack. You could win a $100.00 Visa gift card. 

^{_{YOU COULD GO TO BDSS 10 IN HAWAII in MAY 2024 FOR FREE!}}

🛠️ FEATURED TOOLS and RESOURCES → all the kool kids do this

Amazon advertisers know the Search Terms Impression Share Report is a vital tool to understand how shoppers interact with your products.

But it can be complex and time-consuming to analyze.

Mansour Norouzi from Incremental Digital is your knight in shining armor.

He created a free Google Sheets template he calls the STIN (Search Term Insight Navigator).

The STIN gives you …

• Visibility: It reveals the search terms shoppers use on Amazon and your impression share rank compared to others.

• Precise Percentages: Displays your impression share for each search term.

• Opportunities: Spot top-performing search terms, find competitor products, uncover new customer trends, and brainstorm bundles.

• Refined Insight: Designate negative keywords for low-performing terms and pinpoint chances to boost market share.

Watch the explanation video and download the template ( free ).

🧳 TO TRAVEL IS TO LIVE → here’s looking at you kid

Simon Sinek’s best selling book, called “Start with Why” and one of the most popular Ted Talk’s of all time (62 million views) might help you get clarity if you don’t know yours. It’s important you stop and think about this.

My “why” has led me to visit 94 countries and all 7 continents. I create my life and work around my why. Not my why around my business.

I hope to inspire you in your journey of business and life.

The only risk is wanting to stay

I first visited Colombia in 2009 against the advise of a lot of people.

I found the people to be friendly and the culture vibrant.

I ended up meeting my (now ex) wife, learning a little Spanish and how to Salsa dance. I got married in an extravagant wedding in Cartagena, complete with six live bands and lots of whisky (see short 2 minute video below).

For those of you who know Manny Coats (co-founder of Helium 10) and Mark Daughn (BDSS head wrangler), they were both there. Remember, life is about experiences. They can never be taken away despite what happens in life.

✌🏼 Thanks for for riding shotgun with me today.

See you on Monday!