[ BDSN ] 🎄Steal these holiday Amazon strategies

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🎄 STEAL P&G’s AMAZON HOLIDAY STRATEGY 🎁

Procter & Gamble is a billion-dollar powerhouse behind brands like Venus, Gillette, and Braun, to name a few.

Ever notice something clever they do with their listings during the holiday season?

They add festive touches like a bow to almost all their Amazon main images. While it might seem gimmicky, there’s psychology behind it.

Not only does it make you stand out in the Amazon search results - it instantly communicates the holiday season.

Say someone’s shopping for a razor for themselves. That festive bow? It subtly nudges them to think, "Hey, this would make a great stocking stuffer too!"

It’s the same reason stores go all out with holiday decor and music. It bypasses the rational part of your brain and encourages you to spend more.

How you can beat them at their own game: 

Newly minted BDSS Dream 100 member Matt Kostan from ProductPinion has released a Holiday Bundle packed with over 100 festive eye candy PNGs (way more than just bows) you can easily add to your main product images. 

It’s a proven way to increase your click-through rate and stand out during the busiest shopping time of the year.

Download the Holiday Bundle as a gift from him here

Send products to Micro-Influencers this Season

Use the platform Stack Influence to automate Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. 

• 🤑 Pay influencers only with products (stop negotiating fees)

• 🚀 Increase external traffic Amazon sales (get to top page rankings)

• 📸 Get full rights image/video UGC (build your brand with authentic content)

• 🤖 100% automated management (don’t lift a finger to get influencer collabs at scale)   

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon.

After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! 

Get 10% OFF by signing up in December

📫 MAJOR CHANGES COMING to AMAZON RETURNS

Amazon's new return policy, set to take effect on January 1, 2025, will significantly impact third-party sellers.

Key Changes for Sellers

1. New return processing fee for sellers with high return rates

2. Fee applies to third-party sellers handling their own fulfillment

3. Small sellers shipping fewer than 25 units per month are exempt

4. Fee amount will vary based on item and return frequency

Impact on Sellers

• Increased costs for sellers with frequent returns

• Pressure to improve product quality and descriptions

• Potential need to adjust pricing to account for new fees

• Incentive to reduce return rates to avoid fees

Reverse Logistics Statistics

Reverse logistics (returns), has grown significantly for Amazon:

• Return rates on Amazon range from 5-15%, with consumer electronics and clothing sometimes reaching up to 40%

• The average cost to process a return for Amazon is about 17% of the original item's price

• The average transportation cost of a return shipment is approximately $8.00

• Two out of three buyers return at least one gift during the holiday season

• At least $66.7 billion worth of product returns are pushed back into the supply chain annually

Costs for Amazon

• Reverse logistics facilities require up to 20% more space and labor capacity per item than forward logistics facilities (normal outbound FBA warehouses)

• Amazon has been covering most return shipping costs for FBA orders, charging sellers an average of $5 as a refund administration fee per item

• The process of returning e-commerce items and potentially re-selling them can result in up to 10 billion extra trips each year

Cut your Return Costs Significantly

• In the November 25 edition of BDSN, Dream 100 member Jon Derkits shared a nifty way to dodge a financial bullet and save thousands when holiday returns start rolling in after Christmas. Check it out here.

🚀 TOP 100 TIKTOK SHOPS WORLDWIDE

Gross Merchandise Value (GMV) is a key indicator of transaction volume on TikTok Shop.

A breakdown by Aftership by category highlights the dominance of Beauty & Personal Care, which leads all categories with 22.50% of the total GMV.

Womenswear & Underwear follows as a strong contributor, accounting for 12.56%, while Menswear & Underwear rounds out the top categories with 8.06%.

🖼️ HOW TO TURN STILL IMAGES into 3D WORLDS

AI ‘Godmother’ Fei-Fei Li’s startup just ts first project. It’s a step towards spatial intelligence: an AI system that generates 3D worlds from a single image.

It lets you step into any image and explore it in 3D, essentially letting you walk through the frame of your favorite painting or turn an any image into a fully navigable 3D world.

Its practical uses include letting animation studios stage characters at any angle with consistent lighting, something that previously took hours or days.

It also will be able to be used by physical product sellers in ads and on marketplaces to let potential buyers explore products in 3D or put them in a variety of scenarios in 3D.

Check out a lot more impressive examples here

📻 AMAZON SELLER PODCAST GOLD

🇮🇳  SOURCE in INDIA on a SUBSIDIZED HOSTED TRIP

On February 20th & 21st, 2025, Lokesh Parashar, a large Indian exporters helping produce an international trade show in New Delhi, India.

Here’s the best part: Lokesh can get a sourcing trip pretty much paid for by the trade show for serious US-based sellers considering Indian products.

For just $999 all-in, you will get an economy class roundtrip flight to India from a major USA airport, pick up & drop, plus a 5 night stay in a 5-star hotel with breakfast included, personal guiding and access to the trade show and factories.

Some of the type of items you can source:

• Leather Footwear (Shoes, Sandals, Chappals) Ladies, Gents, Children

• Leather Garments (Jackets, pants, motorbike jackets)

• Leather Goods & Accessories (Bags, purses, belts, pouches, small goods)

• Leather Gloves (fashion, fancy, industrial)

• Non-Leather Footwear (Shoes, Sandals, Chappals) Ladies, Gents, Children

• Finished Leather

• Saddlery & Harness and Pet Products

• Safety and defense Products including Safety Shoes/Military Boots, Industrial Leather Gloves, industrial aprons, and industrial tool kits

• Kolhapuri chappals and related products

• Leather toys and all other handicraft products made from leather

If you are interested, schedule a call with Lokesh and he will explain all the details.

✌🏼 Have an awesome weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
There are 15 million professional live streamers in China