[ BDSN ] 🚀 How to crush in Q4 with Amazon Affiliates

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🚀 EXTERNAL AFFILIATE TRAFFIC for AMAZON SELLERS

To maximize organic rank and sales on Amazon this Q4, the 10% Brand Referral Bonus can be combined with various external traffic sources, significantly boosting results.

Amazon’s massive affiliate network, with over a million global publishers, has created a broad ecosystem of tools and services designed to optimize affiliate strategies.

Here's a detailed breakdown of all the ways to use affiliate marketing in conjunction with Amazon:

1. WordPress Link Display Plugins

These plugins allow Amazon affiliates to display product links more efficiently on WordPress sites, driving higher conversions.

They also ensure mobile responsiveness and integration with Amazon’s Product Advertising API (PA API), critical for compliance with Amazon’s guidelines.

• Plugins focused on Amazon:

  • AAWP

  • AmaLinks Pro

  • EasyAzon

  • Affiliatable

These plugins make it easier to create attractive, functional, and compliant Amazon affiliate links that work well across devices.

2. Link Management Tools

Link management tools allow affiliates to centralize, edit, and optimize affiliate links while providing insights into performance metrics.

These tools are particularly helpful for enhancing click-through rates (CTR) and managing branded links post-publication, which is important for creators and influencers who frequently post on social media.

• General Link Management Tools (not Amazon-specific):

  • Prettylinks

  • ThirstyAffiliates

3. Link Management: Geo-Targeting

Geo-targeting tools automatically direct users to the correct Amazon marketplace based on their geographic location.

• Amazon-focused Geo-targeting Tools:

  • Geniuslink

  • Amazon OneLink

Geo-targeting is particularly useful for affiliates with a global audience, ensuring that visitors are directed to the most relevant Amazon storefront based on location.

4. Link Management: Mobile Deep Linking

Mobile deep-linking tools ensure that users remain within the Amazon ecosystem on their mobile devices, preventing drop-offs that can occur if users are directed to a different browser or app where they aren’t logged in to Amazon.

• Amazon-specific Mobile Deep Linking Tools:

  • Geniuslink

  • MarkableAI

• General Deep Linking Tools (not Amazon-focused):

  • URLGenius

  • Button

  • LinkTwin

  • PixelMe

By streamlining the mobile shopping experience, these tools significantly improve conversion rates.

5. Link Health/Broken Link Checker Tools

Dead or broken affiliate links can harm both trust and revenue. Automated link health checkers continuously monitor for broken links, allowing affiliates to fix them quickly without having to manually check each link.

• Amazon-focused Tools:

  • AMZ Watcher

  • Geniuslink

• General Tools (not Amazon-specific):

  • Affilimate

  • Affluent

6. Cost-Per-Click (CPC) Alternatives

CPC alternatives to Amazon Associates offer lower payouts but more flexibility, particularly for publishers who don’t align with Amazon’s strict rules.

These networks may tap into different Amazon marketing budgets, such as search versus affiliate marketing, and allow publishers to earn commissions through other models.

• Amazon-focused CPC Networks:

  • Shopnomix

  • Connexity

  • Ecomnia

  • Gekko

  • Affinity

  • Kelkoo

  • Cuelinks

7. Seller Networks - Associates Based

Before Amazon introduced its Attribution tools, seller networks allowed publishers and creators to earn additional commissions on specific products through Amazon Associates.

These networks rely on tracking sales through the Amazon Associates program and offer additional payouts from the sellers’ marketing budgets.

• Amazon-focused Seller Networks (Associates Based):

  • Thrasio Creator Program

  • Perch+

  • Logie

  • Constingtons

  • Publisher Expansion

  • Creator Connections

8. Seller Networks - Attribution Based

Newer seller networks built on Amazon’s Attribution API (powered by Amazon Ads) provide better tools, higher commissions, and a longer cookie window than Amazon Associates.

These networks enable deeper collaboration between brands and affiliates, offering access to a larger product catalog and more sellers.

• Amazon Attribution-Based Networks:

  • Levanta

  • Archer Affiliates

  • Maverick X

  • Wayward

  • PartnerBoost

Attribution-based networks allow affiliates to monetize their traffic more effectively by using advanced tracking and collaboration tools.

🔑 KEY ANNOUNCEMENTS from AMAZON ACCELERATE

Here's a summary of key announcements from Amazon Accelerate last week:

1. Project Amelia: AI assistant for sellers to manage their business, resolve issues, and answer questions using natural language processing.

2. Fully-managed Supply Chain option: Automates logistics decisions for sellers, including inventory placement, replenishment, and transportation.

3. PayPal integration with Buy with Prime: Allows customers to use PayPal for checkout on non-Amazon websites, expanding payment options.

4. Embedded Third-Party Apps: Enables sellers to use tools like PixelMe directly in Seller Central, streamlining external traffic management and optimization.

5. AI-generated product listings and video ads: Helps sellers create content more efficiently, including personalized product titles and A+ Content generation.

6. Rufus AI shopping assistant: Now includes sponsored ads in its responses, potentially increasing visibility for advertisers.

7. Export Central: Simplifies cross-border selling for European merchants, allowing exports to 39 countries with just three clicks.

8. Amazon Multi-Channel Fulfillment updates: Offers faster delivery options, real-time delivery estimates, and integrations with platforms like TikTok and Google.

9. FBA Grade & Resell: New option for handling product returns, allowing sellers to grade and resell returned items more efficiently.

10. Buy-with-Prime ads on TikTok: Integrates shoppable ads with delivery estimates, expanding Amazon's reach on social media platforms.

11. Video generation tools: New AI-powered features to help sellers create promotional videos more easily.

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🪪 INCREASE CONVERSION & DISCOVERABILITY with BADGES

Being able to put badges on your packaging and listings can dramatically increase conversions and discoverability, especially for companies that are required to buy from a certain type of business (woman-owned, minority-owned, veteran-owned, etc.).

Supplier Gateway can help you find all the badges you can use for your business and get certified. They can then connect you with buyers looking to work with suppliers like you. You can also connect your Amazon account for direct certification.

Increase visibility, stand out from the competition, and grow your business by registering in the SupplierGATEWAY supplier database.

Also don’t forget to get 889 certified on Amazon too so the U.S. government can buy your products on Amazon!

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📻 AMAZON SELLER PODCAST GOLD

I trained a battalion of AI robots to listen to 54 Amazon-related podcasts every week and share some of the best nuggets with you. Here are a few:

🗣️ GAME CHANGING SECRETS for AMAZON SELLERS

🗓️ September 24th, 2024 | 9 AM PST | ELITE SELLER WEBINAR

Just in time for Q4, these strategies could help you dominate the busiest e-commerce season and skyrocket your Amazon sales!

Join Howard Thai, "The Professor of Amazon," and Elizabeth Herrera, the Amazon Ninja and Ecom Guru, as they reveal 3 powerful strategies that could give you a competitive edge:

Secret #1: The Hidden TikTok Metric Driving 7-Figure Monthly Sales

Forget followers and engagement rates. Learn the one powerful KPI top brands are obsessing over to generate insane growth.

Secret #2: The Creator Training Blueprint That 99% of Brands Are Missing

Discover the groundbreaking creator management system that turns average influencers into sales-generating powerhouses.

Secret #3: The TikTok Traffic Trick That's Flooding Amazon with Buyers

Unlock the simple yet effective strategy that can take one video and flood your Amazon listings with traffic!

The future of e-commerce is here, and it’s powered by TikTok and Amazon working together in ways you’ve never seen before.

Whether you’re looking to dominate TikTok or supercharge your Amazon sales, this is your chance to learn from the best.

Recording available for attendees only!

✌🏼 See you again on Thursday …

The answer to today’s STUMP BEZOS is
20% in most categories, but food is 25%