[ BDSN ] 🤖 How to rank #1 on Amazon's Rufus AI

Turn Your Stalled Amazon Product Into a Best-Seller

Got a product that just ain't selling like it should?

You probably do!

This Thursday I'll show you a product that was barely moving the needle - it did about $800,000 over 5 years in sales.  

The company made one change to their approach (without changing the product), and now sales on the exact same product top $800 million.

On Thursday Kevin King will show exactly what they did. It's not rocket science.

You may be making the same mistake, and I want to show you how to fix it.

This tried and true strategy taps into marketing psychology, creativity, sensory connections, and the 2-second rule to craft a message that speaks to your ideal customer.

Master this, and you’ll unlock the power to build an indestructible brand—a fortress no competitor can penetrate - as long as your product is good.

🤖 HOW TO OPTIMIZE FOR AMAZON’S RUFUS 

Alina at AZ Rank is one of the most knowledgeable experts in the world when it comes to how to rank on Amazon. She and her team have helped thousands of sellers mint millions.

She helped Helium 10 test and determine their suggested sales numbers to rank, and now she is now tackling how to optimize your listings for Amazon’s new RUFUS AI shopping assistant.

Here are her 4 steps for building a listing RUFUS loves:

Step 1: Ask Rufus “What is” your target product?

Rufus replies with a lot of text, out of which you’ll extract the most important attributes:

• general tonic 

• boosting energy levels, stamina and physical performance 

• antioxidant 

• anti-inflammatory 

• neuroprotective 

• improve fertility 

• improve cognitive function 

• manage diabetes 

• powder, resin, capsules 

• safe for long term use 

Step 2: Ask Rufus “How should I choose the best XXXXX to buy?”

Now we take out more attributes from its response

• purity 

• quality 

• source 

• origin 

• additives to be avoided 

• brand reputation 

• dosage 

• concentration 

• price 

Now we have a second list.

For steps 3 and 4 to write your RUFUS optimized listing, please click here 

HOW to LEVERAGE WALMART SEARCH ENGINE MARKETING 

In the increasingly competitive landscape of online marketplaces, businesses need to differentiate themselves. That’s why sellers turn to Walmart Marketplace where they can unlock an ecosystem of solutions designed to help them succeed.

Dobest, a Marketplace seller specializing in outdoor lawn and garden equipment, recognized this and wanted to attract a larger audience to support their business on Walmart.com. 

Their solution? 

Leveraging Walmart Marketplace Search Engine Marketing (SEM) to tap into Google’s vast user base, help drive traffic to their Walmart listings, and boost sales. 

Delve into this case study, uncovering how Dobest was able to effectively accomplish their goals with SEM, leading to significant business growth. 

Not yet a Walmart Marketplace Seller? Join today! 

⚖️ SELLERS BULLISH on TIKTOK DESPITE LATEST NEWS

Despite fee increases and regulatory uncertainty, TikTok Shop continues to attract e-commerce sellers, including Amazon veterans, with unique opportunities and a rapidly growing audience.

Why Sellers Are Flocking to TikTok Shop

• Low Fees and Incentives: TikTok's competitive fee structure and promotional discounts make it an attractive alternative to Amazon for product discovery.

• Integrated Shopping: The app’s Shop feature enables seamless product discovery and purchases without leaving the platform.

• Audience Engagement: TikTok’s algorithm-driven ecosystem to its 170 million users is highly targeted for driving traffic (indirectly) to other marketplaces. A viral product on TikTok can boost Amazon sales 60% or more.

Looming Ban and Appeal: What's at Stake

1. Background:

   • Last week the U.S. Court of Appeals upheld a law requiring TikTok to divest from ByteDance or face a nationwide ban by January 19, 2025.

   • The law aims to mitigate national security risks due to TikTok's Chinese ownership.

2. TikTok’s Response:

   • Legal appeals continue, with a potential Supreme Court review pending.

   • The company argues the law infringes on the First Amendment and has proposed alternative data protection measures.

3. Business Continuity:

   • TikTok Shop remains operational, emphasizing its value to sellers and creators.

4. Political Dynamics:

   • President-elect Donald Trump’s shifting stance could impact the app's future and he may attempt to save it, but there are roadblocks in place.

   • Discussions of a U.S.-based takeover are ongoing, with interest from high-profile investors with estimated cost into the hundreds of billions.

TikTok Raises Fees effective January 16, 2025:

1. Fee Adjustments:

   • FBT Fulfillment Fees: Charges will now be based on the higher of product or dimensional weight.

   • New Discounts:

     • Lower fees for multi-item orders.

     • Discounts for products pre-packaged to TikTok standards.

2. Co-Funded Free Shipping:

   • TikTok will reimburse $0.75 per item for free shipping, replacing current fulfillment fee discounts.

3. FBT Hub Placement Fees:

   • $0.31+ per item for inventory sent to TikTok hubs, with direct inbounding to fulfillment centers free until January 15, 2025.

4. Inbound Incident Fees:

   • Non-compliance with routing/allocation requirements will result in additional charges.

Effective March 5, 2025:

1. Storage Policy Changes:

   • Free storage for inbound inventory reduced from 90 to 30 days, with phased implementation.

   • Fees will apply for items exceeding the free storage period.

💰 HOW MUCH is your BUSINESS WORTH in 2025?

The online business marketplace is simple.

You’re either a buyer looking for an already established business to buy—or a seller willing to part with one. And you negotiate until signing on the dotted line.

But to exit the negotiation room satisfied, you’ll have to do your due diligence. Which can be a bit of a daunting task if you don’t have data you can reference.

For that reason, Stacked Marketer asked Empire Flippers—an online business marketplace—if they can provide anonymized data to look into.

They did a full report on how much an online business is actually worth.

Here are a few of the revealing look into the numbers:

SHEIN, TEMU & ALIEXPRESS FACING NEW FEES in EUROPE

Chinese ecommerce giants like Temu, Shein, and AliExpress may soon face additional fees in the EU, according to the Financial Times, as regulators seek to address the surge of packages entering the bloc.

EU officials are weighing several actions, including:

• A tax on ecommerce platform revenues.

• Administrative handling fees per item.

• Eliminating duty-free imports altogether.

Regulators have raised concerns about the platforms’ practices, including:

• Local Business Impact: Chinese retailers often undercut European businesses on price and selection.

• Product Safety: Authorities report increasing counterfeit and unsafe goods entering the market.

• Package Volume: Around 4 billion duty-free packages are expected to reach the EU in 2024, nearly triple the number from 2022.

While these measures would disrupt platforms like Shein and Temu, they pose logistical and political challenges:

• Eliminating Duty-Free Imports: This would reduce price advantages but strain overburdened customs operations.

• Introducing Fees or Taxes: Negotiations with the WTO and resistance from China, which opposes EU tariffs on EV imports, could complicate efforts.

🏪 LOOKING for a RELIABLE 3PL PARTNER?

If you’re looking for a reliable 3PL partner to help you take your business to the next level, you should consider hooking up with HONU Worldwide in Pennsylvania.

Norm Farrar and I were able to personally take a tour of their brand new facility a few months ago (see photo below) and meet up with co-founder Afolabi Oyerokun. He’s developed an impressive system for affordable warehousing, same day order fulfillment, kitting and inserts, freight management, FBA prep and returns management.

Several 7 and 8-figure BDSS attendees are using HONU, and have nothing but good things to say.

HONU is offering a $250.00 invoice credit for BDSN Newsletter subscribers who try them out. Schedule a call with them today to discover how they can help you.

✌🏼 Holler at you again Thursday (don’t forget to register for the webinar!) …

The answer to today’s STUMP BEZOS is
Amazon spends about $1 billion per year on Amazon & Meta ads