[ BDSN ] 🗣️ How to sell to the rich (it's not Temu)

The $130M Amazon brand that almost went bankrupt.

A $130M Amazon seller flew their top executives to a private mansion in Austin.

Desperate for answers.

Their profit margins had crashed to 4%.

{Even with $130M in revenue, they were bleeding money}

But what happened next shocked everyone in the room.

After just 2.5 hours with a hand-curated group of Amazon experts.

Their entire business model was transformed.

Many from this group of experts will be at BDSS Market Masters next month.

(Along with 15+ members of the prestigious BDSS Dream 100)

Will you be there? (two options: hot seat participant or networking observer)

🗣️ 30 BRUTAL BUSINESS TRUTHS - SELL to the RICH

30 Brutal Business Truths I Wish I Knew in My 20s

Here’s a summary of Dan Martell’s 30 Brutal Business Truths:

Spend money to save time: Invest in tools and people to buy back your time.

Solve problems for rich people: Wealthy clients are easier to work with than broke ones.

Sell before you build: Validate your idea by securing customers first.

Manage energy, not time: Plan your work around your natural energy peaks.

Simple scales, complex fails: Keep systems and strategies simple to grow effectively.

Cashflow is critical: Make customers finance your growth by paying upfront.

Model and modify: Follow proven methods before tweaking them.

50 to fix it: Empower your team to solve small problems without consulting you.

Be patient with results, impatient with action: Take consistent action and let results compound over time.

Seek external knowledge: Don’t rely solely on internal expertise; learn from outside sources.

Avoid hypothetical problems: Focus on solving real, current issues.

Measure and make visible: Use public metrics for accountability and improvement.

FOCUS: Follow One Course Until Successful: Avoid distractions and stick to one path.

Be the smallest in the biggest room: Surround yourself with people who challenge and inspire you.

Play to win, not to avoid losing: Focus on growth and opportunities, not just minimizing risks.

It’s who knows you, not who you know: Build a personal brand that opens doors.

Rich people delegate tasks: Avoid doing everything yourself; focus on strategy.

Working hard means facing fears: True effort involves stepping outside your comfort zone.

Doubt kills more dreams than failure: Act despite fear and uncertainty.

Build people to build your business: Develop your team’s potential to drive growth.

Team self-improvement: Encourage employees to grow personally, which benefits the company.

Train, don’t tell: Equip your team with the skills to act independently.

Lead like a five-year-old: Delegate responsibility and empower others.

Results over effort: Value outcomes more than the hours put in.

Business problems = personal problems: Personal growth amplifies professional success.

Fix processes before blaming people: Processes often cause errors; improve them first.

Know the value of your time: Prioritize tasks that maximize your worth.

Test before hiring: Collaborate on small projects before extending full offers.

Use the 10-80-10 rule for delegation: Provide guidance upfront, allow execution, and refine at the end.

Dream big enough for your team’s dreams: Create a vision that inspires and includes your team’s aspirations.

Increase Your Amazon Sales By 30%
With Data-Driven High Converting Creative

Here’s how AMZ One Step can help:

• Create Visuals: We use real data to optimize your listing creatives, such as main images, secondary images, premium A+ content, videos, and more.

• Test Everything: We test new visuals using tools like PickFu or Intellivy before running Amazon manage experiments. You get fresh proven visuals every month.

• Ongoing Optimization: We keep improving your traffic and conversions every month with new versions. Every iteration makes your listing better.

• Save $: As a result, You get better PPC results while spending less and ranking higher in search results.

For the first 10 action takers, you will get 2 complimentary main images and split testing. We cover the split testing fee! Mention Kevin King or BDSN for 10% off everything else!

Ready to grow your sales or have a new launch coming up? Book a call now 

💰 Is 2025 the RIGHT TIME to SELL an AMAZON BIZ?

The Amazon FBA acquisition market has shifted significantly from its aggregator-driven boom in 2020–2022 to a more strategic and selective environment in 2025.

Key insights from the new FBA Guys Amazon FBA Report paints the following picture:

Historical Context:

• Aggregator Boom (2020–2022): Aggregators like Thrasio, Perch, and SellerX raised approximately $29 billion over three years, driving valuations and acquisition volumes to record levels.

• Aggregator Collapse (2023–2024): By 2024, the market contracted dramatically, with major players like Thrasio declaring bankruptcy and others offloading brands at steep discounts. Total new money raised dropped to $4 billion in 2023, marking the end of the aggressive acquisition era.

Current Market Dynamics:

1. Bifurcation of the Market:

   • Growing Businesses: Attract multiple offers and premium pricing, often above asking price, driven by pent-up buyer demand and reduced access to capital in prior years.

   • Declining Businesses: Struggle to secure offers or face lowball deals with complex financing structures, reflecting the high-risk perception.

2. Shift in Deal Structures:

   • Increase in all-cash transactions indicates higher buyer confidence and liquidity.

   • Rise in performance-based financing links parts of the purchase price to future business performance, mitigating buyer risks.

   • Reduced reliance on SBA financing (down 18.5%) due to high interest rates and tighter lending conditions.

3. Market Efficiency and Pricing Trends:

   • Proportion of above-asking-price deals has nearly doubled (+93.5%).

   • Sharp decline in below-asking-price deals (42.42% to 22.22%), reflecting better initial pricing and stronger seller positions.

   • Total deal volume decreased by 18.2%, but deal quality improved, favoring well-positioned businesses.

4. Heightened Due Diligence: Buyers are becoming more selective, with longer due diligence processes and more deals falling out of letters of intent (LOIs).

Opportunities and Challenges:

• For Sellers:

  • Growing businesses are in a strong position, with demand outpacing supply.

  • Declining businesses face challenges and must stabilize or grow to attract reasonable offers.

  • Q1–Q2 2025 is predicted to be an optimal window for listing, with signs of market thawing and increasing capital availability.

• For Buyers:

  • Strong competition for quality businesses necessitates quick decision-making, pre-arranged financing, and competitive offers.

  • Declining businesses may offer opportunities at lower valuations but require significant turnaround efforts.

Outlook for 2025:

The market is expected to continue rewarding stable and growing FBA businesses while maintaining stringent scrutiny for acquisitions. Strategic planning and robust business fundamentals will remain the key to success for both buyers and sellers.

The current environment marks a transition from speculative growth to value-driven, sustainable acquisitions.

Download the full detailed report

⚒️ 10 AWESOME AI TOOLS

📻 AMAZON SELLER PODCAST GOLD

I trained a battalion of AI robots to listen to 54 Amazon-related podcasts every week and share some of the best nuggets with you. Here are a few:

🇩🇪 SPRECHEN SIE DEUTSCH? or ENGLISH?

Next weekend Bradley Sutton and I will be in Berlin, Germany speaking at two events for Amazon sellers. If you live in Europe, I hope you can join us!

Friday, January 24: Helium 10 Elite Workshop (Elite members no charge, all others €50 with code SS2025)

Saturday, January 25: AMZ_Hacking Live in German and English, with about 500 sellers. Get 10% off with code HELIUM10.

✌🏼 See you again Monday …

The answer to today’s STUMP BEZOS is
$1,000 AMZN stock 20 years is worth about $105,180 now