[ BDSN ] 🤜 New fees a punch in gut to sellers

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You’re invited to join Kevin & Norm in the Canadian Rockies!

💸 COUPONS INCREASE AMAZON SEARCH VISIBILITY

Andrew Waber of Momentum Commerce says offering coupons on Amazon US can significantly boost a product's search visibility, leading to a 17.2% increase in weekly organic page one search appearances.

Remarkably, the positive impact on search visibility persists even after the coupon promotion ends, with search appearances remaining 10.6% higher than the pre-promotion average.

This phenomenon is attributed to Amazon's search algorithm, which prioritizes lower-priced options and products likely to convert shoppers. Larger coupon values lead to higher redemption rates, and the increased sales velocity from the promotion helps maintain search appearance gains post-promotion.

• Coupons on Amazon US increase weekly organic page one search appearances by 17.2% during the promotion period.

• Search visibility remains 10.6% higher than the pre-promotion average even after the coupon promotion ends.

• Amazon's search algorithm favors lower-priced options and products likely to convert shoppers.

• Higher coupon values result in increased redemption rates and sales velocity.

🚢  INCOTERMS SHIPPING REFERENCE GUIDE

⚖️ TIK TOK SUES US GOVERNMENT

In a significant development that could impact the social media landscape, TikTok and its Chinese parent company, ByteDance, have filed a lawsuit against the U.S. government.

The legal action challenges a recently enacted law that would compel ByteDance to sell the popular video-sharing app or face a nationwide ban.

TikTok argues that the law violates the First Amendment rights of its users by effectively removing a platform used by millions of Americans to share their views and communicate freely.

The company also maintains that a forced sale is not feasible within the law's 270-day timeline, citing Beijing's unwillingness to sell a key feature that powers TikTok in the U.S.

The battle between TikTok and the U.S. government is expected to play out in courts over the coming months, potentially reaching the Supreme Court. The case pits national security concerns related to TikTok's ties to China against the company's assertion that a sale or ban would infringe upon users' free speech rights and harm small businesses that rely on the platform.

🏆 HIRE SUPERSTARS for your ECOM BUSINESS

BDSS 10 speaker and Ecommerce Breakthrough podcast host Josh Hadley has created an awesome FREE GPT tool that will act as an expert HR manager to create a role profile for any Amazon or e-commerce position you may be hiring for.

You’ll need the $20/mo paid plan for ChatGPT to use it.

It adds a company vision, role overviews, KPIs, what success looks like, primary and regular work activities and key skills and requirements.

Just type in what you need, like I did: “Create a role profile for an amazon keyword researcher I need to hire.”

And it gave me this:

LAST TWO BDSN NEWSLETTERS …
May 6 → 🏧 Ranking works different than you think
May 2 → 🗑️ Lots of garbage filling up Amazon

🕵🏽  SKU ECONOMICS REPORT

Amazon now lets you get SKU level aggregated reports on fees, costs, and net proceeds per SKU. Access it here (login in required to Seller Central).

Great for tracking and analyze SKU-level fees, costs, and net proceeds related to your selection over a specified timeframe to identify high-cost items and streamline business strategies, optimize profitability.

🧳 TO TRAVEL IS TO LIVE 
→ here’s looking at you kid

My “why” has led me to visit 94 countries and all 7 continents. I create my business around my life. Not my life around my business.

I hope to inspire you in your journey of business and life with photos, a short video I filmed, and a brief description of my time there.

Captivating Greece

Greece, a country steeped in history and blessed with breathtaking landscapes, is an enchanting destination that promises to captivate visitors.

From the birthplace of democracy and independent thought to its profound influence on theater, art, medicine, and philosophy, Greece has left an indelible mark on the world.

The country's tumultuous past, from the Roman conquest to the Ottoman Empire's influence, adds depth and context to its modern-day allure. The Greek islands, particularly Santorini and Mykonos, showcase the nation's stunning beauty.

Santorini's white-washed stucco architecture, colorful cliffs and mesmerizing sunsets create a picture-perfect setting that seems almost too beautiful to be real. Mykonos, on the other hand, offers a unique blend of relaxation and revelry, with its lively beaches and charming narrow streets in Mykonos Town.

A visit to the sacred island of Delos and an exploration of the ancient ruins in Athens, including the iconic Parthenon, serve as a testament to Greece's enduring cultural legacy.

The country's modern-day attractions, such as the high-quality leather products found on Ermou Street and the awe-inspiring exhibits at the National Archaeological Museum, demonstrate that Greece has much to offer beyond its historical sites.

Greece is a destination that inspires wanderlust and promises an unforgettable experience. Immersing oneself in the country's rich history, indulging in its natural beauty, and experiencing its warm and welcoming culture firsthand is an opportunity not to be missed.

From the moment you set foot on its ancient soil, Greece will captivate your heart and leave you longing to explore more of this magnificent nation.

✌🏼 Holler back at you again on Monday.

The answer to today’s STUMP BEZOS is
in the year 578 A.D.