[ BDSN ] ⚠️ Optimize now or Amazon sales will crash

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🕵️ SEARCH ENGINE EVERYWHERE OPTIMIZATION TACTIC

You already know getting mentions this holiday season in major publications can help your credibility and drive a lot of sales.

But more importantly, it is also becoming crucial as more and more people turn to AI instead of Google for search queries, and AI trusts major vetted publications.

It’s no longer just “Search Engine Optimization” - it’s now “Search Everywhere Optimization.”

As an Amazon seller, you need to optimize for RUFUS, COSMO as well as AI searches done on Perplexity and SearchGPT so that AI recommends your brand over others.

One of the fastest ways you can currently do that is by getting listed on high profile product roundups.

A product roundup is an article or other form of media that features several products within a category or theme.

The purpose of a product roundup is to describe and compare several similar or related products and help the reader decide what to purchase.

Here are some major sites you should try to get your product mentioned on, courtesy of Matt Kostan at ProductPinion: 

• https://www.forbes.com/vetted

• https://www.nytimes.com/wirecutter

• https://www.cnn.com/cnn-underscored

• https://10best.usatoday.com/

• https://www.pcmag.com/reviews

• https://www.businessinsider.com/guides

• https://www.theverge.com/reviews

In addition to these major players, look for other smaller niche sites in your specific industry. The more mentions you have, the more impossible it becomes for ChatGPT or any AI to ignore you. 

Step 1: Identify Your Product Category

Start by pinpointing the exact category on Forbes Vetted that best matches your product. This ensures your pitch is relevant and targeted.

Step 2: Connect with the Author

Find the author who covers your product category. A quick Google search of their name often leads to their portfolio or personal website, where they usually list their contact details. LinkedIn can also be a valuable resource for this.

Step 3: Craft a Compelling Pitch

Your initial email is your chance to make a strong impression. Here’s a template that’s worked well:

Subject: Category question

Would you be interested in adding a new category to <url>?

We make x and it’s different because y. Think your readers will like it (but of course I’m biassed) :) 

The idea is to be short and to the point. Shorter subject lines typically work better too

Step 4: Follow-Up is Key

Persistence pays off. If you haven’t heard back after a week or so, don’t hesitate to send a polite follow-up. Many successful placements come from diligent follow-ups, not the initial contact.

Step 5: Prepare for Response

Be ready for various outcomes. The author might request more information, a product sample, or they might inform you about the next steps and when they plan to update their article. Sometimes, they might add your product immediately.

Run CTV Ads on Roku This Holiday

• Reach holiday shoppers where they’re streaming on Roku 

• Set up, optimize, and measure campaigns in real-time

• Engage viewers with interactive, shoppable on-screen ad formats

Read the holiday guide

🔎 AMAZON ADDS 5 NEW VISUAL SEARCH TOOLS

Amazon has launched five new visual search features to enhance the shopping experience for customers in time for Q4.

For sellers, this development presents both opportunities and challenges. Here's a summary of the new features and their implications for Amazon sellers:

1. Visual Suggestions: Displays products similar to the search term typed by customers.

2. "More Like This" Feature: Showcases comparable items to speed up search.

3. Product Videos in Search Results: Allows shoppers to watch product videos without clicking on a specific item.

4. Text Addition to Amazon Lens: Enables customers to add text to their image searches for more precise results.

5. Item Isolation in Amazon Lens: Lets shoppers circle specific items within an uploaded image to focus their search.

Implications for Amazon Sellers

Increased Visibility Opportunities: These features provide new ways for products to be discovered, potentially increasing visibility for sellers who optimize their listings.

Optimization Strategies:

• Be sure you add meta-data to all your images, not just alt text (see above).

• Ensure product listings have clear, detailed images from multiple angles.

• Create engaging product videos that can be displayed in search results.

• Use descriptive and accurate titles and keywords to improve text-based search alongside visual search.

Competitive Advantage: Sellers who quickly adapt to these new features may gain an edge over competitors who are slower to optimize their listings.

Data-Driven Decisions: With visual search queries increasing by 70% year-over-year, sellers should monitor how these new features affect their product performance and adjust strategies accordingly.

📈 GOOGLE TRENDS SUPERCHARGED

Glimpse is a Chrome Extension that enhance Google Trends data for better insights.

It makes the default Google Trends experience 100x more powerful by adding enriched data and insights.

Glimpse lets you see absolute search volume in Google Trends, get alerts on trending topics, and find trending searches in any category.

Additional features include:

• Google Trends search volume data (real-time): see exactly how many searches there for any keyword.

• The most comprehensive and real-time list of People-Also-Search longtail keywords

• Discover new trending topics in any niche

• Export Google Trends to Google Sheets and CSV

• Set Google Trends alerts: get alerted when a topic starts trending • Keyword difficulty, CPC, competition statistics

• Real-time keyword search volume

Ways to use Glimpse:

1. Find product niches for Amazon FBA and Shopify.

2. Find trending business ideas before they go mainstream.

3. News SEO: Other SEO tools are not updated quickly enough, whereas data here is updated daily.

   

⭐⭐⭐⭐ SEE HOW REVIEWS AFFECT YOUR RATING

📻 AMAZON SELLER PODCAST GOLD

I trained a battalion of AI robots to listen to 56 Amazon-related podcasts every week and share some of the best nuggets with you. Here are a few:

🏆 2024 GOLDEN SELLER AWARDS

Vote for your favorites!

The 2024 Golden Seller Awards have been announced to honor and celebrate the standout contributors in the Amazon seller community.

You can cast one vote per award, with strict anti-fraud measures in place to ensure fairness.

Campaigning is welcome, but any form of quid pro quo is strictly prohibited.

Attempts to manipulate the system will result in votes being discarded and may lead to nominee disqualification.

Nominations are open from October 1st to October 29th.

Voting begins on November 1st and will end on December 2nd.

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers to get your event, course, webinar or tool “Shouted-Out” to 13,000+ subscribers.

✌🏼 See you again on Thursday …

The answer to today’s STUMP BEZOS is
The average conversion rate on TikTok Shop is 4.3%