[ BDSN ] 🔎 Search Rank Factor stack for Amazon sellers

November 11, 2024

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Thank you to all the veterans on Veteran’s Day here in the USA.

STUMP BEZOS

In 2023, the entire US traditional broadcast industry made $33.84 billion.

Holy cow! Compared to that, how much did YouTube ALONE make?

[ Answer at bottom of email ]

📺 SERIOUS SELLERS SHOULD WATCH this SHORT VIDEO

I am at one of the most amazing events that you will ever see in the Amazon ecosystem held by Kevin King.

This is Market Masters, a BDSS event. I' m sure that we changed some lives.

What I loved about the style of the event and the way that it was laid out is that the first hour was only asking questions. We all had to get as experts sitting around the person, we were working on their business, all of the details. And then we had so many experts that were great at their own thing.

So, by the time we got to the advice section, it went really, really deep with real solutions. I can tell you for sure that people were hitting walls that others had hit and we helped them break through them.

This was impactful for everyone in the room. And I, as an expert, learned a ton from the advice being given by the other experts. I want to participate again. I want to be in that seat and I want to be on the other side as well.

Dream 100 Member Brandon Young

🐶 RUFUS is PRESENTING SELLERS with CHALLENGES

Here are some of the challenges and opportunities Amazon sellers are facing with Amazon's new Rufus Search AI:

Opportunities with Rufus AI

Enhanced Product Discovery: Rufus can improve product visibility by understanding natural language queries. For example, when a customer asks for "affordable running shoes," Rufus provides responses with images and filters like size, color, and price range.

Conversational Shopping Experience: Customers can ask specific questions about products, such as "Is this cloth home washable?"

This can lead to higher conversion rates for well-positioned products.Occasion-based Recommendations: Rufus can suggest products for specific events or purposes, like "gifting ideas for 5-year-old kid's birthday" or "Christmas gift for office colleague".

Challenges and Warnings

Accuracy Issues: There have been instances where Rufus provided incomplete information. For example, it correctly stated the battery life of a Samsung Galaxy Watch 6 but failed to mention that this was only under specific conditions

Inconsistent Performance: In one case, Rufus accurately provided information about a bike's wheel size and compatible trainers, but later in the same conversation, it claimed not to have enough information about the same bike to check compatibility.

Potential for Misuse: Some users have found ways to bypass Rufus's safety measures. For instance, it provided detailed instructions for making a Molotov cocktail without any jailbreak techniques.

User Frustration: Some users have described Rufus as an "absolutely useless addition" that clutters the screen and generates "useless summaries" when trying to search reviews.

Strategies for Success

Optimize Product Listings: Ensure your product descriptions, titles, and metadata are comprehensive and accurate. Rufus focuses on listings with quality images, readable product descriptions, and good integration of keywords.

Leverage Customer Reviews: Encourage and manage customer feedback, as Rufus is being trained on product reviews. Focus on keywords like "top-rated products" and "verified customer satisfaction".

Use Rufus for Keyword Optimization: Utilize Rufus to find high-ranking and relevant keywords for your listings, including backend search terms.

Monitor Performance: Regularly check your product rankings and performance metrics to understand how Rufus AI is impacting your visibility.

Try using this new Chrome extension to bulk test Amazon Rufus conversations.

Dog Walker for Rufus is an experimental tool that automates Amazon Rufus chat interactions, enabling brand researchers, marketers, and analysts to efficiently test Amazon’s AI chat responses at scale.

You can seamlessly upload search queries, initiate auto-chat conversations, and export chat logs to CSV for in-depth analysis.

🥇 BILLION DOLLAR TIP for VIPs who REFER SUBSCRIBERS

What if the ASIN that you want to run a deal on isn’t eligible for a deal?

Here’s how to instantly make it eligible (perfect for BFCM deals!)

“I love best deals, so the code shown below is for getting Lightning Deals. Just replace the Lightning Deals snippet toward the bottom with Best Deal to get those.” - J.D.

The Billion Dollar VIP tip section only appears in a yellow box below for subscribers who have referred at least 2 other active newsletter subscribers. If you have not referred 2+ subscribers, the yellow box containing the strategy will NOT appear below.

🥇 BILLION DOLLAR TIP for VIPs only

Sometimes you have “to force” the issue to get deals on Amazon, especially on BFCM. And here's how you can force it (until the loophole is closed).

The code in the black box below is developer code.

The way to make this work is by using Google Chrome. You're going to need to get into the developer console on Chrome.

Insert this code snippet below when you're on the deals creation dashboard in Seller Central. And then as you work through the workflow, a deal will surface for the ASIN that you select and the deal type that you choose.

A word of caution: Amazon doesn't necessarily like when things are bypassed.

fetch('https://sellercentral.amazon.com/merchandising/api/v5/deals/get/create', {
    method: 'POST',
    headers: {
        'Content-Type': 'application/json'
    },
    body: JSON.stringify({
        "recommendationId": "2a2f896b-xxxx-xxxx-xxxxxxxxxxxx",
        "eventId": null,
        "featuredAsin": "ASINXX",
        "startDate": 1730098800000,
        "endDate": 1730707198000,
        "internalDescription": ".",
        "displayImageUrl": "https://m.media-amazon.com/images/I/IMAGEXX._SS60_.jpg",
        "nudgeType": "LIGHTNING_DEAL",
        "merchandisingType": "LIGHTNING_DEAL",
        "items": [
            {
                "featuredAsin": true,
                "asin": "ASINXX",
                "sku": "SKUXX",
                "price": 27.99,
                "quantity": 999
            }
        ]
    })
})

WANT VIP ACCESS? → Refer 2+ subscribers

🔎 SEARCH RANK FACTOR STACK for AMAZON SELLERS

According to DeepM co-founder Brian Johnson, Amazon’s A9 algorithm adjusts its Search Rank Factor (SRF) stack based on the product’s sub-category or search niche.

Here’s a breakdown of primary and secondary factors Amazon sellers should consider to boost their search ranking:

Primary Influencers:
➕ Relative Conversion Rate: Conversion rate compared to competitors
➕ Relative Sales Velocity: Speed of sales relative to other listings
➕ Relative Title SEO: How well your title is optimized for relevant keywords.

Secondary Influencers: 
➕ Content Optimization: Ensuring precise and compelling product content
➕ Unit vs. Order Sales Velocity: Tracking volume of units sold versus total orders
➕ Search-node Relevance: Relevance of the product in specific search categories
➕ Price: How competitively priced your product is.
➕ Shipping Speed: The speed of delivery options offered
➕ Prime Eligibility: Availability of Prime shipping
➕ Review Counts & Ratings: Quantity and quality of reviews
➕ Image Quality: High-quality, informative images
➕ Engagement Rate: How well your listing engages viewers
➕ Consumer Behavior Signals: Data from shopper interactions
➕ Other Unpublished Factors: Over 20 additional metrics Amazon does not disclose.

Key Insights for Amazon Sellers

  1. A9 Influencers (SRFs) are Comparative, Not Absolute: These factors are relative and must be measured against competing listings to gain rank.

  2. Niche-Specific Optimization is Essential: While keyword-rich titles and PPC campaigns help, only sellers optimizing all controllable SRFs will truly excel. Focusing on multiple SRFs instead of just the basics leads to better results.

Brian talks about his amazing new ranking analytics SaaS tool in the podcast above (a MUST LISTEN for all 7, 8 and 9 figure sellers), and will be presenting all about the A9 on the Freedom Ticket monthly webinar December 4 at 2pm EST.

💳 BEST CARDS for AMAZON FBA SELLERS

  1. American Express® Business Gold Card

    • Earn 4x points on top 2 spending categories each month (up to $150,000 per year)

    • Amazon Advertising qualifies for 4x points

    • No preset spending limit

    • $375 annual fee

  2. Ink Business Preferred® Card

    • Earn 3x points on first $150,000 spent on travel, shipping, internet/cable/phone, and advertising

    • Amazon Advertising counts as advertising

    • Cell phone protection and other business perks

    • $95 annual fee

  3. Business Platinum Card® from American Express

    • Earn 5x points on flights and prepaid hotels booked through Amex Travel

    • 1.5x points on eligible purchases of $5,000 or more

    • Extensive travel benefits and credits

    • $695 annual fee

Key Considerations

  • Focus on cards that reward advertising spend, as Amazon Advertising is a major expense

  • Look for bonus categories that align with inventory and packing supply purchases

  • Consider cards with business protections like purchase protection and extended warranty

  • Evaluate annual fees against potential rewards and benefits

Cards to Avoid

Amazon-branded cards like the Amazon Business American Express Card typically don't earn bonus rewards on seller fees or advertising purchases, making them suboptimal for FBA sellers.

Read the full story on Upgraded Points

Looking for more tips on how to max your points for card spend? You just missed TravelMore Con, the premier points and miles conference that happened in Dallas this past weekend.

But you can snag the relays here for $149 (I did).

🎁  HAPPY HOLIDAYS with this AWESOME SQP TEMPLATE

Andrew Bailiff is feeling generous. He says he shouldn't do this, but he’s gifting his favorite Search Query Performance template so you can use it for yourself.

This template will help you:

1️⃣ Analyze Search Volume trends across the categories you sell in
2️⃣ Track your click-share & purchase-share over time on keywords and products
3️⃣ Measure your performance relative to category benchmarks, and
4️⃣ Gauge the broader impact of changes to your media strategy

Grab your copy here

🏦  HOW MUCH CAPITAL DO YOU NEED?

CapEc empowers eCommerce sellers with fast inventory funding. With no credit checks, you can access up to 70% of your purchase orders and enjoy a 45-day grace period, allowing you to meet growing demand without financial strain.

Founded by an Amazon seller, CapEc understands the challenges you face and tailors its solutions to help you grow efficiently.

APPLY NOW to receive a  COMPLEMENTARY POST PRODUCTION INSPECTION with your first Purchase Order funding!

🔥 MORE HOT PICKS 🔥

🥃 PARTING SHOT

“You are precisely as big as what you love, and precisely as small as what you allow to annoy you.”

✌🏼 See you again Thursday …

The answer to today’s STUMP BEZOS is
YouTube alone made $31.51 billion in 2023