[ BDSN ] 🛑 Stop! Do This Before Choosing Products

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👨‍🏫  DESIGN the AD BEFORE you PICK your PRODUCT

If you missed my webinar last Thursday, it’s not too late to still watch it.

I’ll show you how to enhance your marketing effectiveness by leveraging psychological principles and creative branding for long-term, sustainable strategies rather than short-term hacks.

It’s worth your time to watch it.

Key Points from the Webinar

The Two-Second Rule: The importance of grabbing customer attention within two seconds through compelling visuals or text. Example: A diaper-changing station image shifted sales from $800K to $800M by showing a baby on a filthy floor.

Sell Problems, Not Products: Position products as solutions to customer pain points rather than focusing solely on features or benefits.

Emotional Storytelling: Connect emotionally with your audience to build brand loyalty. Emotional ads create lasting impressions.

Audio’s Psychological Impact: Sound plays a critical role in advertising. Memorable jingles or sound effects can increase brand recall. Example: The Ricola "yodel" campaign.

Rhyme and Relatability: Rhyming phrases and relatable scenarios make ads more memorable and believable.

Creative Problem Creation: Create awareness of problems customers didn't realize they had to drive demand for your solution.

Positioning with Emotion and Utility: Align marketing messages with emotional benefits or transformative impacts of products.

Flip Product Selection Around: Start with the advertisement concept and work backward to design or position a product that fits.

🎙️ APPLE, GOOGLE WARNED TO REMOVE TIKTOK APP 

U.S. lawmakers have warned Apple CEO Tim Cook, Google CEO Sundar Pichai, and TikTok CEO Shou Zi Chew to prepare for a January 19, 2025, deadline that would ban TikTok in the U.S. unless its Chinese owner, ByteDance, divests the app.

Representatives John Moolenaar and Raja Krishnamoorthi sent letters to the tech leaders and TikTok’s CEO, citing national security concerns under the Protecting Americans from Foreign Adversary Controlled Applications Act.

The law mandates that app stores cannot distribute, maintain, or update apps controlled by foreign adversaries. If ByteDance fails to comply, TikTok will become "unworkable" for its 170 million U.S. users.

While ByteDance warned that the law would effectively shut down TikTok, a federal appeals court recently upheld the Act. Lawmakers called the ruling a victory for national security and a blow to the Chinese Communist Party’s influence.

President Biden could grant ByteDance a 90-day extension, but without action, the ban will take effect. Former President Trump, once a supporter of the TikTok ban, has since stated he would not enforce it.

Reach #1 page ranking using Micro-Influencers in 2025

Use the platform Stack Influence to automate Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. 

• 🤑 Pay influencers only with products (stop negotiating fees)

• 🚀 Increase external traffic Amazon sales (get to top page rankings)

• 📸 Get full rights image/video UGC (build your brand with authentic content)

• 🤖 100% automated management (don’t lift a finger to get influencer collabs at scale)   

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon.

After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords and multiply your organic recurring revenue in 2025!

Get 10% OFF by signing up before the end of the year 

🎁 AMAZON 2024 UNWRAPPED

Envision Horizons has unwrapped the top 10 trends and initiatives that shaped Amazon in 2024. Be sure to check out the full post for breakdowns of each.

🏡 GRAB YOUR NEXT HOUSE on AMAZON

Last week I told you that you can order a Hyundai on Amazon. Now you can also get a house to park your car in front of. Amazon really is the “Everything Store.”

Factory-built manufactured homes make up around 6% of the U.S. housing stock. In the first nine months of this year alone, over 77,000 new manufactured homes were shipped — a 16% increase compared to the same period last year.

On Amazon, buyers can find options like a foldable home for less than $25,000 or a multilevel house made from recycled shipping containers priced for $49,000 (and it arrives before Christmas!).

If you don’t like it, you can return it up until January 31 too!

🛠️ FIX AMAZON LISTING PROBLEMS in 90 SECONDS

Editing Amazon listings can be a headache!

Compared to inventory file spreadsheets, this tool makes editing your listings 17x faster.

• FlatFilePro gives you the ease of use of editing listing in Seller Central with the level of detail and SEO boosting benefits of a flat file.

• Automate Amazon Seller account backups to save product information without the hassle.

• Prevent tedious spreadsheet backups and stop the headaches of Amazon cases to fix listings.

• All changes pushed through the Amazon API ensuring the highest success rate.

🥶 TEXAS COURT PUTS a FREEZE on BOI REQUIREMENTS

A recent federal court order has temporarily suspended the enforcement of the Corporate Transparency Act (CTA), including its beneficial ownership reporting requirements.

As a result, reporting companies are not currently required to file beneficial ownership information with FinCEN and will not face penalties for noncompliance while the injunction is in place. However, companies may still voluntarily submit reports.

The CTA aims to combat illicit finance threats like terrorism, drug trafficking, and money laundering, while ensuring a fair business environment.

The preliminary injunction was issued on December 3, 2024, by a federal district court in Texas, halting compliance deadlines.

Overview of the CTA and Reporting Requirements

Effective January 1, 2024, the CTA introduced a federal requirement for many U.S. companies to report information about their beneficial owners—the individuals who ultimately own or control the company—to the Financial Crimes Enforcement Network (FinCEN).

Filing is secure, simple, and no charge, and does not require annual updates unless there are changes to the reported information.

Who Must Report?
The requirement applies to most corporations, limited liability companies (LLCs), and entities created or registered in the United States or foreign companies registered to do business in the U.S.

Original reporting Deadlines Now on Pause for Enforcement:

• Companies created or registered before January 1, 2024, have until January 1, 2025, to file.

• Companies created or registered in 2024 must file within 90 days of their creation or registration.

• Starting January 1, 2025, new companies must file within 30 days of their creation or registration.

🥶 QUANTUM COMPUTING INCHES CLOSER TO REALITY 

The next wave of transformative technology, quantum computing, just got closer to reality after a major milestone by Google. Here’s a quick dive into what this means:

What is Quantum Computing?

Unlike traditional computers that process data as bits (1s and 0s), quantum computers use quantum bits (qubits), which can represent both 1 and 0 simultaneously. This unique capability enables quantum computers to perform exponentially more calculations at once, unlocking massive computational power.

A Brief History

• 1980s: Quantum computing was first proposed, but building practical machines has been an immense challenge.

• 2019: Google claimed "quantum supremacy" by completing a task no traditional supercomputer could match.

• 2024: Google's new quantum computer, based on a chip called Willow, performed a calculation in less than five minutes that would take a supercomputer 10 septillion years—longer than the universe’s age.

The Latest Breakthrough

1. Error Correction Milestone: Quantum computers are prone to mistakes, but Google surpassed the "error correction threshold," a critical step toward making these machines practical.

2. Progress in Superconducting Qubits: Google uses metals cooled to near-absolute zero to build stable qubits. This advancement drastically reduces errors as the number of qubits grows.

Why It Matters

While quantum computing is still experimental, it promises to revolutionize areas like:

• AI and Machine Learning: Speeding up training and improving decision-making, including things like inventory forecasting

• Logistics Optimization: Perfect for supply chain efficiency in e-commerce.

• Cybersecurity: It could both challenge and fortify encryption methods.

• Drug Discovery: Accelerating the development of life-saving treatments.

• Product Development: Rapid prototyping, complex design and digital twins

What’s Next?

Experts believe we’re inching closer to quantum advantage, where quantum computers will outpace classical computers in useful, everyday tasks.

For e-commerce sellers, this could eventually mean:

• Smarter inventory predictions.

• Personalized AI-driven marketing at unprecedented scales.

• Breakthroughs in blockchain and payment systems.

Quantum computing is no longer science fiction—it’s a race between tech giants like Google, IBM, and Microsoft, and even governments like the U.S. and China. The question is no longer "if" but "when" quantum computing will transform industries, including e-commerce.

✌🏼 See you Thursday …

The answer to today’s STUMP BEZOS is
Amazon through November 2024 had 22 billion visits