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💰 HOW to CRUSH IT with SPONSORED BRAND VIDEO

What is Sponsored Brands Video (SBV)?

Sponsored Brands Video (SBV) ads are not traditional TV commercials, product unboxings, or talking-head reviews.

Instead, they are direct, engaging, and problem-solving video ads designed to capture a shopper’s attention before they even realize they need the product.

These ads appear in Amazon search results and help shoppers make faster purchasing decisions by presenting a clear and compelling value proposition​.

How SBV Works

1. Captures Attention Quickly: The first 0-3 seconds are critical. The video should immediately hook the viewer with an engaging problem statement or an unexpected visual.

2. Communicates Value Efficiently: The ad must quickly and clearly explain why the product is the best option, without requiring sound (since most shoppers browse with sound off).

3. Encourages Action: A clear call-to-action (CTA) should be included to drive clicks and conversions​.

Tips from Premiere Creative for Maximizing SBV Effectiveness

• Hook Viewers in the First 3 Seconds: Use attention-grabbing visuals, a pain point, or a bold statement to stop shoppers from scrolling past your ad.

• Assume Shoppers Have Sound Off: Less than 5% of Amazon shoppers will turn on sound. Rely on bold visuals and clear text on the video to communicate your message.

• Keep it Under 15 Seconds: Anything beyond this won’t be watched, so make every second count.

• Use Minimal Text: Shoppers don’t like to read. Keep on-screen text short, bold, and highly legible, especially on mobile devices.

• Avoid White Backgrounds: Since Amazon's search results page has a white background, videos need bold colorsto stand out.

• Show the Product Immediately: Establish your product visually right away—don’t waste time on slow introductions or unnecessary branding.

• Use Lifestyle Imagery: Demonstrate how the product fits into the shopper’s life rather than just showcasing it in isolation.

• Always Include a CTA: Even if it’s subtle, a call-to-action improves conversion rates​.

By following these best practices, SBV ads become an effective tool for increasing conversions and standing out in Amazon’s crowded search results.

I highly recommend you watch this reel of well-done SBV:

Additionally, Amazon sellers can now use Luma AI Ray2 in Amazon Bedrock to generate high-quality, realistic video clips from text, making it easier than ever to create compelling product visuals for your listings and ads.

This advanced AI model understands natural language prompts to produce smooth, cinematic 5- to 9-second videos with lifelike motion and interactions. Whether for advertising, content creation, or enhanced product listings, sellers can leverage this Amazon tool to showcase products dynamically, experiment with different camera angles, and boost engagement.

Getting started is simple via Amazon Bedrock, where videos are stored in an S3 bucket for easy access and integration on Amazon.

🖼️  AI-ASSISTED IMAGES CAN NOW BE COPYRIGHTED

The U.S. Copyright Office’s latest report has major implications for Amazon sellers using AI-generated images for their product listings.

According to the ruling, fully AI-generated images without human creative input are not copyrightable, meaning sellers who simply generate product images using AI tools (like MidJourney or DALL·E) cannot claim copyright protection.

This leaves such images vulnerable to being copied by competitors.

However, the report clarifies that AI-assisted works can be copyrighted if they include substantial human creativity. This means Amazon sellers who modify, enhance, or incorporate AI-generated images into a unique design may be able to protect their work. To ensure copyright eligibility, sellers should:

1. Manually Edit AI-Generated Images – Make meaningful changes using Photoshop or similar tools, such as adjusting composition, colors, lighting, or details.

2. Combine AI Elements with Original Photography – Blend AI-generated assets with product photos, infographics, or other custom design elements.

3. Use AI as a Creative Aid, Not the Sole Creator – AI should assist in generating ideas or rough drafts, with the seller adding final touches and artistic choices.

4. Document the Creative Process – Keep records of the steps taken to modify an AI-generated image, proving human involvement.

Amazon Brands: Drive External Traffic, Boost Sales, and Improve Organic Rankings with Affiliate Marketing

Affiliate marketing is a powerful way to drive external traffic, boost sales, and improve organic rankings for your Amazon store. This guide provides actionable insights and strategies to help you unlock its full potential.

What you’ll learn from this guide:

✅ Steps to build a high-performing affiliate program

✅ Critical KPIs to track for success

✅ How to overcome common challenges

✅ Tips to onboard and activate affiliates effectively

Download the Guide →

🚀 WEALTHY PEOPLE LOVE to STEAL from AMAZON SELLERS

Wealthier Americans, particularly Gen Z and Millennials earning over $100K, are more likely to commit first-party fraud—falsely claiming refunds, disputing charges, or saying packages never arrived—than lower-income individuals.

A new survey by antifraud tech firm Socure found that 55% of Gen Z and 49% of Millennials in this income bracket admitted to doing so in the past year.

• Socially Acceptable Fraud: Many younger perpetrators don’t feel guilty and even view their actions as consumer advocacy.

• Easier Online Theft: Unlike shoplifting, first-party fraud is low-risk, requiring only a claim to a retailer or bank.

• Rich vs. Poor Theft: While lower-income individuals are more likely to steal from physical stores, higher-income individuals exploit online loopholes.

• Influence of Social Media: Fraud "hacks" are popularized by influencers, making them seem easy and justifiable.

• "Victimless" Crime Mentality: 63% believe big retailers can absorb the losses.

• Growing Trend: Fraud expert Ori Snir expects more people to adopt these tactics, often learning from friends or past experiences.

People love getting things for free, and the low-risk, high-reward nature of online fraud ensures this trend will likely continue to rise.

🗜️ WORTH WATCHING for INFLUENCER MARKETING TACTICS

🧾  TRUMP HAS SHEIN, TEMU, ALI-EXPRESS SCRAMBLING

President Trump has suspended the $800 de minimis exemption for imports from China, Canada, and Mexico, effective February 4, 2025.

This exemption previously allowed low-value shipments to enter the U.S. duty-free, a practice extensively utilized by e-commerce platforms like Temu, SHEIN, and AliExpress to ship products directly to U.S. consumers without incurring tariffs and gain a competitive advantage.

The suspension means that even small shipments from these countries will now be subject to standard customs duties and procedures, potentially increasing costs and delivery times for consumers.

This change is expected to significantly impact the business models of these companies, which have relied on the de minimis rule to offer low-cost products. The policy aims to address concerns over tariff evasion and the influx of illicit goods.

Hire Ava, the AI SDR & Get Meetings on Autopilot

Ava automates your entire outbound demand generation process, including:

• Intent-Driven Lead Discovery

• High Quality Emails with Waterfall Personalization

• Follow-Up Management

Free up your sales team to focus on high-value interactions and closing deals, while Ava handles the time-consuming tasks.

Book a demo to see how Ava can 10x your outbound.

 ⏳ CONVERT MORE CLICKS - WATCH KEVIN’s PRESENTATION

Time is running out! The Convert More Clicks Summit kicks off that starts tomorrow. You won’t want to miss this opportunity to boost your Amazon sales during the busiest time of year.

“It is a great presentation.  I enjoyed it",” That’s what summit coordinator Kevin Sanderson said about the presentation I will be sharing on Wednesday, alongside many other top experts who will show you actionable ways to generate more traffic to your listings on Amazon and ways to better convert them into paying customers.

If you are serious about growing sales on Amazon and taking your brand (and profits) to the next level, you won’t want to miss it.  The best part is that you can still grab a ticket for less than lunch out at a restaurant.”

Grab your ticket now 🎟️

✌🏼 See you again Thursday …

The answer to today’s STUMP BEZOS is
23% of ByteDance’s revenue is international