[ BDSN ] 🥷 This Little-Known Ninja Hack Goes Live Dec 25

🎁 GIFT CARDS: A SECRET WEAPON STARTING DEC 25

The holiday season is synonymous with the joy of giving, and year after year, one gift remains the undisputed champion: gift cards.

Representing over 55% of the average shopper's gifting budget, gift cards are not just a popular choice but a powerhouse for sales opportunities.

And if you're an Amazon seller, the upcoming wave of post-holiday gift card redemptions could be your biggest sales driver.

The Booming Gift Card Market

The numbers tell a compelling story:

• The global gift card market was valued at a staggering $984.3 billion in 2023 and is projected to grow to $3.09 trillion by 2030.

• North America alone accounted for $344.51 billion in 2023, with expectations to reach $1.76 trillion by 2033.

• Amazon gift cards account for up to 10% of the total North American gift card market ($34 billion).

• 71% of consumers now prefer to store their gift cards digitally in their mobile wallets, a trend that favors Amazon's digital gift card offerings.

Amazon continues to dominate this landscape, with its gift cards being the most requested for the last four consecutive years. This dominance, coupled with the fact that 64% of consumers purchase gift cards as holiday gifts, ensures a wave of redemptions starting December 25.

Timing is Everything

According to redemption trends, 38% of gift cards are used within the first month. The post-holiday period—especially between December 25 and mid-January—is a prime time for gift card users to flock to Amazon.

Savvy sellers should seize this window to boost sales. This is on top of customers who are returning gifted items and have extra credit in their Amazon “bank” to potentially nab your product.

Why This Matters for Sellers

Gift card users are not your average shoppers:

• 61% of consumers spend more than the card's value, with an average overspend of $31.75.

• Gift cards encourage impulse buying, with shoppers 2.5x more likely to pay full price.

• They often bring new customers, with 34% visiting listing they wouldn’t have otherwise.

This translates to increased cart values and new customer acquisition, all while reducing price sensitivity.

Turn Gift Card Redemptions into Your Sales Edge

1. Create an Exclusive Post-Holiday Offer: Promote a discount (e.g., 10% off) for customers who use gift cards on your products between Dec 25 and Jan 31. Use a promo code like “GIFTCARD10” to sweeten the deal.

Highlight the Offer Everywhere:

• Include your gift card promo in your Amazon image stack.

• Share it through ads, social media and in email campaigns.

• Mention it wherever your customers hang out.

While there’s no foolproof way to ensure a gift card was used when they ordered your product on Amazon, it really doesn’t matter.

The goal is to create a differentiator that encourages shoppers to choose your product. Most consumers will be honest, and you will be happy with the increased sales if you execute this correctly.

The Economics of Unused Gift Cards

Did you know that 43% of Americans have unused gift cards, totaling an estimated $23 billion in unspent funds? While this might seem like a loss for consumers, it’s a goldmine for businesses who sell gift cards.

When gift card balances are left unused, retailers often benefit from breakage income—revenue from unredeemed balances (some states have rules that gift cards must not expire for 5 years, or never in the case of California).

But for Amazon sellers, the focus should be on maximizing redemptions. Encouraging shoppers to redeem gift cards on your products helps drive sales, build loyalty, and create repeat customers.

Be Ready for the Surge

As we approach Christmas in two days, prepare your inventory and marketing strategy to align with the post-Christmas gift card rush. Whether it’s adding new products, running targeted ads, or optimizing your storefront, positioning yourself as the go-to choice for gift card users can make this season your most profitable yet.

⚖️ THRASIO SUES FOUNDERS for PERSONAL ENRICHMENT

Thrasio, once the largest and gold standard of Amazon aggregators, has transitioned from raising billions to filing lawsuits against its own founders, accusing them of pocketing hundreds of millions for personal gain.

A new lawsuit details allegations against Thrasio's directors and officers (D&O), accusing them of enriching themselves with hundreds of millions of dollars while leaving creditors with unmet obligations as the company headed toward reorganization.

Key points include:

1. Enrichment at Stakeholders' Expense: The D&O defendants allegedly exploited their control over Thrasio to gain personal economic benefits, leaving creditors and stakeholders with financial losses.

2. Misleading Practices: They reportedly misled equity investors, lenders, and small business owners to invest in a company they falsely valued at over $12 billion.

3. Growth-at-All-Costs Strategy: A substantial $3.4 billion investment was allegedly squandered in pursuit of an unsustainable growth strategy designed to inflate the company's value for personal gain.

4. Self-Dealing and Mismanagement: The D&O defendants are accused of forcing Thrasio to purchase their insider shares through an illegal tender offer and misleading buyers with false financial information, allowing them to offload shares at inflated prices.

5. Monetary Gain: The defendants collectively benefited from approximately $338 million through these transactions.

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 📺 BIG LEAP in VIDEO CREATION from PROMPTING

The world just got two cutting-edge video models in the span of a week. As users were starting to explore OpenAI’s long-anticipated Sora, DeepMind countered with its upgraded video language model, Veo 2.

According to Alphabet, Veo 2 not only sticks more faithfully to user prompts but also excels at capturing subtle details like genre, cinematic effects, and lens types—all rendered in stunning 4K.

For now, Veo 2 is accessible only via a waitlist, but Alphabet didn’t stop there. Its image generator, Imagen 3, has been enhanced to produce brighter and better-composed visuals. Meanwhile, a new experimental tool called Whisk allows users to creatively combine scenes, subjects, and styles, unlocking surprising and imaginative outputs.

Pika 2.0 was also just released, offering superior text alignment, stunning visuals and scene ingredients that allow you to upload images of yourself, people, places, and things—giving you more control and consistency than ever before.

🧮 CONVERSION RATE CALCULATOR from JON DERKITS

BDSS Dream 100 member Jon Derkits recently shared in his newsletter a nifty way to compare your ASIN’s conversion rate to your competition’s ASINs.

• Step #1: Enter ASIN and toggle results to Top 200 competitors here

• Step #2: Download Instant Data Scrape Chrome Extension

• Step #3: Export data to spreadsheet and dive into ASINs with much higher CTR

🎄🎅 MERRY CHRISTMAS to ALL BDSN SUBSCRIBERS

Here are the 3 most popular presentations from the last BDSS X and Level-Up events (now called Elevate 360).

These were only included in the paid replays, but I wanted to share them with you this holiday season as a small token of appreciation for the support you give this newsletter.

✌🏼 Merry Christmas and Happy Holidays to you and yours …

The answer to today’s STUMP BEZOS is
Over 200 million wish lists created on Amazon during the holiday season.