[ BDSN ] 🏦 Time to put some $$ in the bank

🏦 It’s Q4 and TIME to PUT SOME $$$ in the BANK

Tomorrow marks the start of Q4, the busiest time of the year in e-commerce

This year’s BFCM (Black Friday Cyber Monday) sale event will run from November 21 to December 2, giving you a 12-day window.

Concerns around high interest rates and inflation are stressing consumers’ budgets, according to a recent report from Bankrate, who says 33% of holiday shoppers plan to spend less this year.

More than half of US Gen Zers are expected to head to TikTok Shop this season for their gift buying, besting Facebook at 33% and Instagram t 24%.

There’s no shortage of guides to help you navigate your way through the noise this season.

Here is some timely strategic reading to help you crush it this season:

• Q4 lessons from the Meta Ads Holiday Roadshow

• Complete guide to having your best Black Friday yet

• BFCM Past, Present & Future Analysis

• Your playbook for Amazon Q4 success in 2024

• Essential Amazon 2024 Ads Q4 Optimization Tactics

• How to have a record-breaking BFCM & holiday season

• How to drive holiday revenue through the customer journey

• Advanced Meta Ads strategies to sleigh Black Friday

• Black Friday marketing strategies for Amazon sellers

• Seasonal advertising trends on Amazon for Q4

• TikTok holiday sellers success guide for 2024

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⚖️ AMAZON SELLERS SUE WALMART OVER FRAUD

A group of Amazon sellers has filed a class action lawsuit against Walmart and several fraudulent sellers, alleging that Walmart is complicit in an organized retail crime scheme perpetrated through the Walmart Marketplace.

The lawsuit claims that fraudulent sellers on Walmart's platform are engaging in a form of triangulation fraud that exploits Amazon's buyer-friendly policies to steal from legitimate Amazon merchants.

Here's a summary of the situation:

The Fraudulent Scheme

1. Fraudulent sellers list products on Walmart Marketplace without actually possessing the items

2. When a customer purchases from these fraudulent Walmart listings, the fraudulent seller places an order for the same item from a legitimate Amazon seller

3. The fraudulent seller requests delivery to the Walmart customer's address

4. After delivery, the fraudulent seller falsely claims non-delivery to Amazon and requests a refund

5. Amazon typically sides with the buyer, leaving the legitimate Amazon seller out both the item and the money

Amazon Sellers Losing Big Time

1. Financial Losses: Legitimate Amazon sellers lose both their products and revenue due to false refund claims

2. Lost Sales: The fraudulent listings on Walmart divert potential customers away from legitimate Amazon listings

3. Reputation Damage: The scheme may lead to negative feedback and account health issues for Amazon sellers

Legal Action

Amazon sellers are seeking class action status for their lawsuit against Walmart, alleging that:

1. Walmart is not properly vetting and verifying sellers on its platform

2. The company may have financial incentives to allow this fraudulent activity

3. Walmart is profiting from referral fees on these fraudulent sales

The plaintiffs argue that Walmart should be held accountable for failing to prevent this form of organized retail crime on its platform, despite laws like the INFORM Act requiring online marketplaces to "know their sellers."

This lawsuit represents an effort by Amazon sellers to combat a sophisticated form of digital shoplifting that has been causing significant harm to their businesses.

🧮 CALCULATING LIFETIME VALUE for AMAZON SELLERS

Demian Lazurko from My First Profit recently posted about how to calculate your LTV on Amazon.

Understanding your customer's Lifetime Value (CLTV) is crucial for Amazon sellers to make informed decisions about customer acquisition and retention strategies.

Here's a step-by-step guide to calculate LTV:

Open Seller Central
⤷ Reports
⤷ Fulfillment
⤷ Amazon Fulfilled Shipments

Download last 12 months, one month at a time, then combine into one report.

Once all 12 months are ready, combine them into one Excel file.

1. Find the "Buyer Email" column in the report.

⤷ Count the unique number of emails.
⤷ Use this formula: =COUNTA(UNIQUE("enter your range here"))

2. Find the "Shipped Quantity" row and SUM it.

3. Divide the shipped quantity by the unique number of emails, and you’ll have your CLTV.

4. Done! You calculated your CLTV based on the last 12 months.

Pro Tips:

• Regularly update your LTV calculations as your business grows

• Use LTV to inform your customer acquisition cost (CAC) strategy

• Segment your customers to identify high-value groups

• Focus on increasing AOV, purchase frequency, and customer lifespan

By understanding and optimizing LTV, Amazon sellers can make data-driven decisions to grow their business and increase profitability

🚀 SUPERCHARGE YOUR TIKTOK SHOP SALES

I mentioned this affiliate finding tool in one of the Helium 10 Elite calls a few months ago, and Elite member and TikTok expert Josh Coleman jumped on it and says it’s the best tool he has ever used for selling on TikTok.

He says Euka is the #1 TikTok Shop affiliate marketing platform that helps sellers find, reach out, and manage affiliates automatically.

Over 200+ top TikTok Shop brands and agencies are using Euka and are seeing an average 36% increase in sales.

Check it out here

💰 HOW to FIX YOUR AMAZON PRICING to MAX PROFITS

If you're selling on Amazon and manually setting your prices, the pricing is way off.

This results in setting prices too low and losing profits, or pricing too high and missing out on sales altogether.

You’re relying on bad information that causes you to make bad pricing decisions.

Even worse, your static pricing can’t keep up with the market, meaning you’re not reacting fast enough to competitor changes.

The result is that you’re still selling, but making far less profit than you should.

Here's how Profasee fixes this:

Profasee plugs your Amazon listings into Listing Pulse which is far more accurate. It then feeds this data back to AI to automatically adjust based on real-time signals.

The result? Your brand captures more profits by capturing every dollar of profit from your customers' willingness to pay.

The real result: You get way more customers at way less cost per customer and your products deliver way more profit for your business.

Click to watch the video below and BDSS Dream 100 member Chad Rubin will break it all down step by step.

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✌🏼 See you again Thursday …

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