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🔭 YOU GOTTA SEE THIS - TRUMP TARIFFS COMING

The Lunch with Norm podcast recent featured veteran importer Steve Simonson (he has imported 200 containers a month in the past for one of his companies).

He discusses the potential return of Trump-era tariffs in 2025, their implications for Amazon sellers, and strategies to adapt.

Here are the key points:

Overview of Trump Tariffs

• Tariffs could range from 10% to 100% on goods from China, Mexico, Canada, and potentially other countries with trade imbalances with the U.S.

• These tariffs aim to encourage supply chain shifts and balance trade, following similar moves during Trump’s first term.

• Historically, tariffs have driven businesses to source from alternative countries like Vietnam, India, and Malaysia.

Implications for Amazon Sellers

• Increased costs for importing goods could tighten margins, especially for those reliant on Chinese suppliers.

• Sellers using tactics like misclassifying goods to avoid tariffs face high risks, including back charges and severe penalties that have an unlimited look back.

• Thin-margin products are particularly vulnerable; sellers must evaluate their business models and unit economics.

Strategies to Mitigate Impact

1. Diversify Supply Chains:

   • Explore manufacturing in countries outside China, such as Vietnam, India, or even the U.S.

   • Look for U.S.-based manufacturers for "Made in USA" advantages, despite potentially higher unit costs (but without tariffs).

2. Optimize Supplier Terms:

   • Renegotiate with suppliers to lower prices, extend payment terms, or improve logistics.

   • Collaborate with trading companies or sourcing agents to identify cost-effective solutions.

3. Adapt Product Design:

   • Redesign products with alternative materials or features that reduce costs or align with domestic manufacturing capabilities.

4. Leverage Tariffs as a Competitive Advantage:

   • Sellers who adapt quickly can gain an edge over competitors struggling with tariff impacts.

5. Stay Compliant:

   • Ensure proper classification and documentation for imports to avoid fines and back charges.

Entrepreneurs are encouraged to view tariffs as a strategic opportunity to differentiate and build stronger, more sustainable businesses.

The podcast ends with additional resources, such as AI tools and sourcing workshops, to help sellers navigate these changes.

🔬 FIND & FIX COMPLIANCE ISSUES with your LISTINGS

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🧾  BOOKKEEPING and DATA ANALYSIS MADE EASY

It’s the end of the year, and you’ll soon be finalizing all your receipts, invoices, reports, etc. for your bookkeeper or accountant. Manually entering all this data is tedious, and prone to errors.

Extracta.ai does it all for you. You can quickly pull important details like dates, amounts, and vendor information from text and photos.

Extracting structured data from unstructured documents saves time and reduces errors.

Here's how:

• Go to Extracta AI, sign up, and open the "Data Extraction" tab.

• Click "+ New extraction" and choose a template or "Custom Document".

• Name your extraction, set the language, select options, and click "Next".

• Edit fields to match your document’s structure.

• Adjust field types and click "Next" to save.

• Upload files, confirm, and wait for processing to finish.

• Review extracted data and download it as Excel, CSV, or JSON.

🤑 TIKTOK AFFILIATE vs. AMAZON INFLUENCER

Which is a better influencer affiliate program: TikTok Shop or Amazon?

So which is better? Click here to see the verdict by someone doing both.

⏰ T-24 and COUNTING for TIKTOK

As the countdown to January 10th continues (the date of US Supreme Courts hearing on TikTok’s appeal) and the January 19th potential ban of TikTok in the US, here are some interesting TiKTok facts in a series of charts.

Southeast Asia stands at the heart of TikTok Shop’s success, driving over 80% of its global sales. Within this region, Thailand takes the lead, recording an impressive $2.85 billion in Gross Merchandise Value (GMV), accounting for a staggering 25.66% of TikTok Shop’s total global share.

Countries like Vietnam ($2.31 billion GMV), Malaysia ($1.63 billion GMV), and the Philippines ($1.44 billion GMV) further underscore the platform’s appeal, collectively representing nearly 50% of global GMV.

🕵🏽  GUIDE to WORLDWIDE AMAZON EVENTS in 2025

There’s no faster way to scale your Amazon business to 6, 7 or 8 figures than by attending an event—online or in-person.

Amazon industry events offer the ultimate opportunity to grow your network, connect with potential clients, uncover advanced growth strategies, and learn marketing secrets from the most successful Amazon sellers.

Whether you prefer joining from the comfort of home or traveling to a top destination, there’s a perfect Amazon FBA event waiting for you in 2025.

AMZ Summits keeps you up to date on the latest list of upcoming Amazon seller events happening around the world, and even has a map to help you find events happening near you.

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers to get your event, course, webinar or tool “Shouted-Out” to 20,200+ subscribers.

✌🏼 Have a great holiday weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
E-commerce represents about 8.2% of Walmart’s US sales