[ BDSN ] 🪅 Urgent Warning: 85% of Chinese Goods Flunk

Hosted and curated by Kevin King & Amy Wees

STUMP BEZOS

There are an estimated 600 million products active on Amazon. According to Smart Scout, how many of those launched in the last six months of 2024?

[ Answer at bottom of email ]

🪅 85% of CHINESE PRODUCTS DON’T MEET REGULATIONS

A European market inspection recently found that 85–95% of products from Shein, AliExpress, and Temu fail to meet EU product legislation.

These items often pose significant risks (e.g., choking hazards, overheating electronics, banned substances) and frequently lack an EU-based representative, as required by law.

Dutch regulators are especially concerned about the massive influx of e-commerce parcels from China—over one billion packages per year enter the EU through the Netherlands alone.

Dutch authorities are calling for a joint effort among producers, sellers, shippers, government bodies, and consumers to ensure safety and compliance.

In light of these known issues, Amazon has proactively introduced a new program in the E.U. that allows sellers to help police listings.

Called the Amazon Trusted Expert Network (TEN), it’s an invitation-only program uniting product experts and industry professionals to help identify risky product listings on Amazon (e.g., products that pose safety or compliance issues).

To participate, sellers must create a Compliance Central account using the provided link they receive in an invitation email.

When reporting a problematic listing, sellers are instructed to include:

  1. Detailed description of the product and its potential safety/compliance concerns,

  2. List of products (e.g., URLs or ASINs), and

  3. Supporting documents (such as lab or research reports).

Amazon says this new program helps maintain a safe and trustworthy shopping environment.

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💸 INBOUND PRODUCT SHIPMENTS ABOUT to COST MORE

New Tariffs on China, Canada, and Mexico

Additional 10% tariff on China by Feb. 1:
President Trump indicated this week plans to implement an additional 10% tariff on China-based imports by Feb. 1. This aligns with a timeline he set in a memorandum directing federal agencies to evaluate U.S. trade policy.

25% tariffs on Canada and Mexico:
Trump also reiterated a similar timeline (by Feb. 1) for imposing 25% tariffs on goods imported from Canada and Mexico.

Potential e-commerce impact:

  • Reduced spending power: According to a November National Retail Federation (NRF) study, tariffs could reduce U.S. consumer spending power by up to $78 billion, diminishing discretionary income for online shopping.

  • Supply chain disruptions: E-commerce sellers importing products from China, Canada, or Mexico (e.g., apparel, electronics, home goods) should be prepared for higher costs and possible delivery delays if trading partners retaliate.

De Minimis Rule Changes Coming

U.S. Customs and Border Protection (CBP) has proposed to restrict de minimis treatment (the duty exemption for imports valued below $800) for items covered by Sections 201, 232, and 301 tariffs.

Goods from countries like China that are subject to these tariffs would no longer be able to avoid duties just because they are under $800 in value.

  • CBP estimates 77% of shipments claiming de minimis in FY 2023 would have been assessed additional duties if not for the exemption.

  • Section 301 tariff rates for certain goods can range from 7.5% to 100%—significantly higher than the standard rate of less than 2%.

  • The proposal specifically mentions the domestic textile industry and manufacturing industry as vulnerable to under-$800 imports from China.

  • E-commerce sellers dealing in apparel, accessories, and manufactured goods from China will likely see cost increases if the rule is finalized.

  • Shipments seeking de minimis treatment must provide tariff classification numbers. This change makes it easier for CBP to identify whether goods are truly eligible for exemptions.

On Facebook yesterday, Dream 100 member Chad Rubin highlighted what he sees as a double standard among U.S. sellers:

  • They complain about Chinese sellers on Amazon (citing tax avoidance, subsidized shipping, direct factory access, and lack of sales tax obligations), yet happily use TikTok—a Chinese-owned platform—to generate sales.

  • He notes that Chinese sellers account for over 50% of Amazon’s marketplace, and many U.S. sellers consider this “unfair competition.”

  • However, those same sellers seem fine with a Chinese-controlled platform like TikTok as long as it benefits them financially.

Rubin argues for true fairness, insisting that if U.S. sellers want to criticize China’s role on Amazon, they should demand reciprocal treatment in Chinese markets (letting U.S. apps in, allowing American sellers on Alibaba and Temu, and ensuring Chinese sellers pay U.S. taxes).

Otherwise, he suggests “shutting down” TikTok and moving on to other platforms. Trump gave TikTok a 75 day extension Monday to decide if it will sell or shut down.

🌾  BEST PRODUCT SEEDING PLATFORMS for AMAZON SELLERS

Influencers are growing weary of receiving random products from Amazon sellers that don’t match their niche, often calling out brands for wasteful and impersonal outreach.

Amazon sellers themselves face mounting obstacles—struggling to pinpoint the right creators, pouring money into fruitless gifting, and lacking clear ROI tracking.

In response, more Amazon sellers are turning to product seeding platforms. These solutions make it easier to find influencers who genuinely align with your brand, customize your gifting efforts, and monitor performance with live metrics.

Here are what Influencer Marketing Hub says are the 10 Best Product Seeding Platforms for 2025—tools designed to simplify discovery and ensure your products get into the hands of influencers who can truly move the needle for your Amazon business.

  • Brandwatch
    Brandwatch is an all-encompassing influencer marketing platform for targeted product seeding campaigns. With 24M+ global creators, advanced filters, and real-time ROI tracking, it simplifies and optimizes your collaborations.

  • Modash
    Modash streamlines influencer discovery for product seeding with access to 200M+ creators. Its robust analytics and tracking tools deliver tailored campaigns, ensuring genuine connections and measurable results.

  • Upfluence
    Upfluence automates product seeding by allowing influencers to select items directly from your real-time inventory. Hybrid compensation and advanced tracking help you manage budgets, streamline logistics, and boost campaign ROI.

  • Creator.co
    Creator . co connects you with 300M+ profiles across Instagram, TikTok, and YouTube for product seeding. With a vast creator pool and integrated analytics, it simplifies outreach, content creation, and results tracking.

  • LTK
    LTK features 100K+ vetted creators, shoppable content, and robust analytics for streamlined product seeding. From fashion to tech, it helps brands scale influencer campaigns and track meaningful ROI.

  • Statusphere
    Statusphere leverages 250+ data points to match your products with hyper-targeted creators. Its personalized “Statusboxes” elevate unboxing, generating higher post rates and consistent influencer engagement for measurable, always-on campaigns.

  • Influencity
    Influencity synchronizes Shopify inventory with a 200M+ influencer database for efficient product seeding. Automated performance tracking, audience analysis, and streamlined outreach help you target relevant creators and scale effectively.

  • Heepsy
    Heepsy offers targeted influencer discovery across Instagram, TikTok, and YouTube with filters for engagement, location, and authenticity. Its simple campaign tools streamline outreach, payment, and performance tracking for product seeding.

  • Klear
    Klear’s advanced search filters let you find the perfect creators for product seeding. Built-in workflows and real-time analytics enable efficient campaigns, data-driven optimizations, and measurable ROI.

  • BuzzSumo
    BuzzSumo uncovers influential sharers of trending content, linking your product seeding to proven audiences on X and beyond. By analyzing retweets and engagement, it pinpoints creators who drive real impact.

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🥃 PARTING SHOT

“To learn, wander. To achieve, focus.”

James Clear

✌🏼 Have a great weekend.

See you again Monday from Berlin, Germany.

The answer to today’s STUMP BEZOS is
8,293,427 products launched in last six months