[ BDSN ] 🔊 Use sound to sell more on Amazon

Welcome to the Afterlife!

🪦 Congrats, you're dead! 

On October 14th during the first night of Amazon Unboxed in Austin, TX you'll enter the waiting room for the recently deceased.

Here's a quick guide:

🧟 Avoid Summoning: Chanting names can lead to chaos. Proceed with caution.

👻 Ghosts Can Be Banished: Break the rules, face a second death (and endless paperwork). 

👿 Watch out for Delores, the soul sucker—she’s patched herself up again.

📜 Wanna Come Back to the Living?: Collect at least 10 scrolls, turn them in to the secretary, and you’ll be entered into a drawing for a $6,497 VIP ticket to BDSS XI in Iceland in April 2025.

🎭 Engage with performers, play a hand at Frick Frack, and ... you’ll figure it out.

A unique experience from Billion Dollar Sellers, Amazing at Home & So Stocked.

🔊 HOW to USE SOUND to SELL MORE on AMAZON

Did you know customers are willing to pay more for products as long as they get to hear what they SOUND like first?

In a famous study, in-store music increased French wine sales by 330%.

On days when French music was played in-store, French wine outsold German wine, and vice versa on days when German music was played.

On average, 40 bottles of French wine were bought when French music was played, compared to just 12 bottles of German wine.

Conversely, when German music was played, 22 bottles of German wine were bought, versus 8 bottles of French wine.

Here’s another example of the power of sound:

The Swiss cough-drop maker Ricola faced a major problem as it tried to expand internationally.

Almost nobody in America knew the brand existed. 

Halls and Vicks dominated the market, accounting for ~67% of all US cough-drop sales in 1987.

Ricola, which entered the US in the mid-1980s after decades of crafting herb-based lozenges in the Alps, was a non-player.

So Ricola brought in a yodeler. And an alphorn player.

And in a famous 1994 commercial, they stood in the shadow of the Matterhorn and belted out a sound that echoed through the mountains.  

RI-CO-LAAAAA!

Soon, the brand’s jingle, or what’s called a sonic logo, was everywhere.

Coca-Cola launched the images above with the tagline: "Try not to hear this"

"The images create the effect of synesthesia: When two senses cross in the brain at once - sight and sound."

Here are examples of how to do it for your e-commerce products:

Send products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. 

• 🤑 Pay influencers only with products (stop negotiating fees)

• 🚀 Increase external traffic Amazon sales (get to top page rankings)

• 📸 Get full rights image/video UGC (build your brand with authentic content)

• 🤖 100% automated management (don’t lift a finger to get influencer collabs at scale)   

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon.

After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.

Get 10% OFF by signing up in October

🔭 YOU GOTTA SEE THIS - THE AMAZON SHARK TANK

The first three episodes of spin on Shark Tank is coming to Amazon Prime on October 30. Thirteen episodes will air through January 8 along with a weekly behind-the-scenes companion podcast called “This is a Small B business: Behind the Buy.”

Entrepreneurs get 90 seconds to pitch their product to an audience of potential customers called The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs (a rotating panel including Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano).

The panel selects which products will join Amazon’s exclusive new Buy-It-Now Store: a new storefront launching alongside the show that viewers can reach using a QR code that shows up during episodes.

In addition to featured placement on Amazon, each episode will also award one entrepreneur $20,000.

In a separate non-related event, hundreds of brands and alumni from the original Shark Tank series will be gathering Oct 12-15 at an event called ST/Reunion in Tampa, Florida to network and learn how to grow their businesses.

🔎  HOW to run DYNAMIC KEYWORDS on GOOGLE ADs

Dynamic keyword insertion (DKI) is a Google Ads feature that allows you to automatically tailor your Google to Amazon ads text to match users' search queries.

It’s a powerful tool.

DKIs allow you to customize Search ads for each customer, which improves click-through rate and ad relevance—two integral parts of Quality Score and Ad Rank.

How they work: 

DKIs let you insert a code in your ad text that automatically updates the ad to include one of the target keywords that triggered your ad.

Here’s how to set them up:

• When creating your ad text, use the {Keyword:DefaultText} syntax.

• "Keyword" tells Google Ads to insert the user’s search term.

• "DefaultText" is what will show if the search term is too long or if it doesn’t match your keywords directly.

Yep, it’s that simple!

🚀  NEW AI LISTING OPTIMIZATION TOOL

Flowin.ai is a specialized tool designed to assist Amazon sellers in optimizing their product listings and improving their overall performance on the platform.

The tool offers several key features to help sellers enhance their Amazon business:

Flowin provides AI-powered suggestions to improve product titles, bullet points, and descriptions.

The tool offers advanced keyword research capabilities, allowing sellers to identify high-performing keywords relevant to their products.

It also enables sellers to analyze their competitors' listings, providing insights into their strategies and performance.

ℹ️ BRANDING MASTERCLASS with JANELLE PAGE

In this episode of Marketing Misfits, BDSS Dream 100 member Janelle Page shares her journey from being a high school teacher to becoming a powerhouse in the marketing world.

Her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences.

She discusses everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases.

Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples. 

🕵🏽  FOR SELLERS MAKING 7 to 9 FIGURES per YEAR

This November 3-5, join other high-level sellers to learn their strategies and make close connections at the Cross Border Summit. No beginner topics will be discussed!

Learn the everything you need to know for 2025 to get ahead of the curve. You’ll transform your business and add at least $100k to your annual revenue.

Tired of being 2nd class? Join the leaders by signing up for the 2-day mastermind.

Speakers at the show will cover:

• Next year's strategies

• Opportunities to make common friends in business

• New unknown tools they're using

• Long term partnerships only available in this inner circle

Only [11] tickets left right now!

Reserve your spot now! See you in Thailand Nov 3-5!

✌🏼 Have a great weekend.

See you again Monday.

The answer to today’s STUMP BEZOS is
48% of all new businesses fail within 5 years