Sponsored by

Advertise | BDSS | 21 Hacks | Discount$

Happy Thanksgiving & BFCM!

💰 7 BLACK FRIDAY INSIGHTS
 → know this to make moolah

🛍️ #1 $60 BILLION SPENT THIS BLACK FRIDAY

The National Retail Federation forecasts holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion.

Online shopping and other non-store sales, which are included in the total, are expected to increase between 7% and 9% to a total of between $273.7 billion and $278.8 billion. That figure is up from $255.8 billion last year.

$10+ billion of that will be spent on Black Friday alone in ecommerce.

🥤 #2 EMAIL SUBJECT LINE

Email boxes will be flooded from Thursday afternoon throughout the entire weekend with deals, specials and savings. Be sure your subject line truly stands out to increase your chances of getting opened and not instantly deleted.

This one (or a version of it) has worked wonders for me in the past:

👇 Wanna save more than these guys are offering  ☝️
 

📧 #3 BEST TIME to SEND EMAIL for BFCM SALES

According to email marketing firm Litmus, these are the most popular opening times (in user’s local time) for emails for the biggest sales days coming up:

• Black Friday: 11am (9.17%), 10am (8.41%), 12pm (8.28%)

• Cyber Monday: 11am (8.16%), 12pm (8.08%), 10am (7.63%)

• Green Monday: 12pm (9.14%), 1pm (7.83%), 7pm (7.67%)
   

📛 #4 GET BLACK FRIDAY / CYBER MONDAY BADGES

Badges in search results and on your listing can drive extra conversions. There is a Black Friday and Cyber Monday badge that Amazon will display on your listing if you set it up correctly.

How to get this badge:

1. Log in to Seller Central and choose the Advertising tab

2. Scroll down to Prime Exclusive discount

3. Click to create a discount and enter a discount name

4. Discount often needs to be 20% or more off your last 90 days lowest price for badge to appear

5. Select YES when asked if the promotion is for Black Friday or Cyber Monday
    

🏈 #5 AMAZON PARTNERS with NFL for BLACK FRIDAY

Amazon and the NFL are betting that a combination of two of America’s biggest pastimes -- football and holiday shopping -- will provide a ratings and retail windfall for its inaugural Black Friday game, according to Flint & Herrera of the Wall Street Journal/

In an unprecedented move in U.S. e-commerce and sports broadcasting, Amazon has collaborated with the NFL to stream the first-ever live Black Friday football game pitting the Miami Dolphins vs. the New York Jets.

The partnership leverages the concept of integrating content with commerce, capitalizing on the vast fan base of live sports.

Black Friday Strategy Elements

Limited-Time Offers & QR Codes: Special offers accessible via QR codes will be presented during the game, encouraging immediate purchases.

Prime Vision Feed: Introduction of advanced features such as Prime Vision, offering enhanced statistics to viewers.

Interactive Targeted Ads: These ads will enable viewers to directly purchase products during the game or add items to their wishlist.

Data-Driven Personalization: Utilizing data from viewer interactions to tailor future advertising more effectively.

Conversion Rates: The success of this strategy will also be measured in terms of increased engagement and conversion rates, particularly relevant on Black Friday.
 

📹 #6 HIGH PERFORMING BFCM VIDEO ADS

Using Breakout Clips, you can boost your sales with high-performing video ads in just 3 clicks. They are perfectly optimized for all the top social platforms and get crazy high engagement and click through rates.

There are tons of templates for e-commerce sellers, including mock iMessage and Facebook messenger chats.
 

💲 #7 SURGING PPC COSTS are 7-8 TIMES HIGHER

George Barnett Reid warns in his blog that suggested bids for Amazon’s Sponsored Brands campaigns are surging 7-8 times higher than average, and you should be careful following Amazon’s suggestions.

He says it’s crucial you base maximum bids on specific KPIs, such as ROAS and customer acquisition costs and the impact on ad campaigns in terms of your brand’s growth goals this time of year.

🛠️ FEATURED TOOLS & RESOURCES

🔎 HOW MUCH FBA AGGREGATORS HAVE RAISED

Monday’s BDSN story on Thrasio and the state of aggregators received a lot of praise from readers.

To add to supplement that popular story, here is the most comprehensive and up-to-date list of Amazon FBA aggregators, starting with the acquirers with disclosed funding (including both debt and equity) followed by those who have not disclosed. The list also notes whether they are currently buying or not.

The total currently stands at 85 confirmed acquirers who have disclosed. In total the aggregators have raised $16.432 billion, of which $1.578 billion was reduced to zero through mergers, $40m was reduced to zero through closures, leaving $14.854 billion in disclosed debt and equity investments in “live” aggregators.

🚀 BECOME a TIKTOK AFFILIATE w/o 5K FOLLOWERS

This YouTube video describes a method to become a TikTok Shop affiliate without the standard requirement of having 5,000 followers. The workaround allows you to tag products in videos and earn commissions from sales.

The process starts with creating a TikTok for Business account, followed by setting up a TikTok Shop account. These accounts are then linked to a personal TikTok account, which automatically becomes an affiliate account, capable of earning commissions regardless of follower count.

The video also recommends using a tool called Kalodata to analyze trending products and strategies used by successful creators (works for both sellers and creators). Kalodata helps in identifying products that are likely to sell well and understanding effective promotional techniques.

🗣️ COMMUNITY SHOUT-OUTS

Give Your Brand An Unfair Advantage - Free

Building an iconic brand may not be as hard as you think. With Scott Galloway’s Brand Strategy sprint, you’ll get an unfair advantage over your competition.

In this sprint, Scott breaks down practical insights from companies like Apple, Nike, & Uber to help you apply the same frameworks to your own brand.

For 30 days only, you can get The Brand Strategy sprint, normally $179, for FREE, when you use the discount code: SCOTT100.

🎭  LA DANSE d’AMAZON

Amazon Takes Center Stage in 'La Danse d'Amazon'

You may know Jana Krekic from YLT Translations and Sebastian Herz from Zignify. But I bet you didn’t know they are thespians too!

In an unexpected fusion of digital commerce and performing arts, Amazon's colossal influence on global consumerism and supply chains is being translated into theatrical production, 'La Danse d'Amazon.'

This innovative play, unfolding in Berlin's largest circus tent tonight through Sunday, marries the artistry of circus performance with a critical exploration of Amazon's role in modern society.

The show, directed by the acclaimed Daniel Wetzel of Rimini Protokoll, promises to be a thought-provoking and visually stunning experience. It will delve into the intricate workings of Amazon's vast marketplace.

By juxtaposing the physical agility of circus performers with the digital dexterity required in Amazon's fulfillment centers, the play aims to shed light on the broader impacts of consumerism and the relentless pace of modern commerce.

Notably, 'La Danse d'Amazon' features prominent figures from the Amazon industry, including Sebastian "The Connector" Herz, who brings an insider's perspective to the narrative, as well as Jana Krekic who was approached by the director at a ScaleForEtail event earlier this year. This collaboration underscores the play's commitment to authenticity and relevance.

Set against the backdrop of a circus, the production symbolically reflects the dizzying, almost acrobatic nature of navigating the Amazon ecosystem - from sellers and logistics providers to customers and service providers. It's a bold attempt to visualize the 'endless dance' of production, desire, and fulfillment that encapsulates our current e-commerce-dominated era.

With a limited four-day run in Berlin, 'La Danse d'Amazon' is not just a play but an immersive experience that blurs the lines between reality and performance, commerce and art. it's a poignant commentary on our times, staged in the most fitting of venues - a circus, symbolizing the whirlwind of activity that defines the world of Amazon.

✌🏼 Happy Thanksgiving! See you on Monday.

The answer to today’s STUMP BEZOS is
68% of teens use TikTok at least once per week