'Mannequin' arrested in shop burglary

💰 BILLION DOLLAR STRATEGIES
 → what you need to know to make moolah

🏷️ BEYOND THE PRICE TAG → BUYER PSYCHOLOGY

In advertising, understanding the distinction between transactional and relational shoppers is crucial.

Transactional shoppers are price-focused, seeking the best value for their immediate purchase without much concern for future interactions with the brand. They are self-reliant in research, enjoy the shopping process, and do not view time spent as a cost.

In contrast, relational shoppers view purchases as part of an ongoing relationship, prioritizing trust and expertise over price. They seek confidence in their choices, dislike the process of shopping and negotiating, and are likely to become repeat customers due to their loyalty to a brand they trust.

For transactional shoppers, emphasize competitive pricing, value, and product variety.

For relational shoppers, focus on building trust, providing expert advice, and highlighting the quality of service.

Transactional shoppers may generate more traffic due to their extensive search for the best deal, but relational shoppers often contribute more to sales and profits due to their higher average spending and loyalty.

• Identify Your Target Audience: Determine whether your product or service is more suited to transactional or relational shoppers.

• Customize Your Messaging: For transactional shoppers, highlight price, value, and selection. For relational shoppers, focus on trust, expertise, and quality of service.

• Allocate Your Ad Budget Wisely: Consider investing more in targeting relational shoppers who, despite fewer visits, tend to spend more and contribute to higher profits.

Key points:

• Transactional shoppers are volume drivers but not profit drivers.

• Relational shoppers are less in number but are profit heroes.

• Time spent by shoppers is a hidden cost for transactional but a considered cost for relational.

• Ad dollars should be proportionate to the profit potential, not just traffic potential.

• Every shopper has both transactional and relational moments—tailor your approach accordingly.

🔭 YOU GOTTA SEE THIS

🖳 THE DISAPPEARING COMPUTER
A world where you can take AI everywhere

🛠️ FEATURED TOOLS and RESOURCES

🔎 MINE AMAZON REVIEWS for INSIGHTS

Unearth gold hidden in your Amazon reviews. With ReviewPulse, delve deep into customer feedback, uncovering their desires, pain points, and preferences. Transform insights into strategies.

Currently in betas, you can pull in daily the latest 100 each of your 1, 2, 3, 4 and 5 star reviews (500 total).

Then use pre-set prompt buttons to get insights, or type your own AI prompt to interact with the reviews.

You can do this for both your own reviews or any competitor’s ASIN.

🚀 MASSIVE PPC CONVERSION HACK

8-figure seller and former Billion Dollar Seller Summit speaker Aaron Cordovez posted a MASSIVE AMAZON HACK on Linkedin.

If you are brand registered, you need to check your benchmark conversion rates.

He says this is HUGE.

If your brand is not at the bare minimum at the “median” conversion rate for the category, you are fighting an uphill battle and will likely fail until this is fixed.

Aaron says until you address this, your PPC strategy doesn’t matter, your product quality will NOT save you.

Watch this step-by-step 90 second video he made to compare yourself to the minimum performance for your product.

🗣️ COMMUNITY SHOUT-OUTS

🕵🏽  GREAT PRIVATE LABEL SOURCING in the USA

You don’t have to go to China to source amazing private label products. All you need to do is be in Chicago from Nov 12-14 at the PLMA where more than 1,650 vendors will be showing the latest private label opportunities.

Ranked a Gold 100 Show and the largest of its kind, PLMA provides wholesale clubs, specialty stores, mass merchandisers, importers, exporters and e-commerce retailers an exclusive venue to discover the latest trends in private label.

Carlos Alvarez, an 8-figure seller from the Wizards of Ecom says it’s his favorite trade show. But there is a lot to uncover before you tackle this two day show.

Even if you are not going to this show – he is going to share some valuable information as to how to get the most out of trade shows this Saturday.

Carlos will be sharing everything you need to know on a live Youtube stream Saturday at 1pm EST. Don’t miss it!

🇮🇱 AMAZON SELLERS - ISRAEL NEEDS YOUR HELP

A message from BDS Dream 100 member Tomer Rabinovich:

It's been a month since the massacre that took place in Israel on October 7th. I’m sure you’ve all seen the news and understand we have soldiers fighting for their country, while many families had to leave their homes to avoid being attacked by rockets, which have been fired nonstop for the past month.

We’ve managed to put together a process where you could send us products you’re overstocked on or unsellable products to a warehouse in New Jersey. From there, Cubic will assist to air ship the products to Israel and Brown Stone will distribute them from there.

We’ve put together a list of products we got from the Israeli defense forces as well as what families are missing.

For the stock you send over to us, Brownstone will send you an invoice based on the current selling price of the goods (this is how donated stock works). This means that it will be tax deductible on your end.

As for me and my family, we are all safe and are currently outside of the country due to what's going on.

This is the least I can do to support my country.

Here’s the form to fill out if you can help.

🧳 TO TRAVEL IS TO LIVE 
→ here’s looking at you kid

My “why” has led me to visit 94 countries and all 7 continents. I create my life and work around my why. Not my why around my business.

I hope to inspire you in your journey of business and life with photos, a short video I filmed, and a brief description of my time there.

Think you know Australia? Think again.

I’m currently on my third trip to Australia. I am speaking in Sydney at the Southern Seller Fest to about 300 Amazon sellers. Not one to waste time, I already re-stocked on TimTams (the white ones are my favorite).

A few years back, my brother and I spent a couple weeks in Australia. Culturally and environmentally, Australia is quite similar to the United States, except for a few quirks like driving on the left and unique wildlife.

The vastness of the country necessitated numerous internal flights, particularly since much of the interior is the sparsely populated Outback.

The adventure began at Uluru (Ayers Rock), a majestic sandstone monolith sacred to Indigenous Australians, though controversially climbed by tourists.

In the tropical northeast, we explored the Daintree Rainforest via hikes and a trip from Cairns to the Great Barrier Reef. An impromptu white water rafting experience on the Barron River was fun, especially as our guide playfully ensured some passengers took an unexpected dip.

Melbourne's vibrant street art, music scene, and sports culture, including a rugby match, provided urban entertainment. A few hours outside the city on Phillip Island we had a magical evening with the Penguin Parade. Hundreds of Little Penguins (also known as Fairy or Blue Penguins) return to shore at dusk.

The Great Ocean Road offered coastal vistas reminiscent of California's Highway One, with the Twelve Apostles' limestone formations standing out as a highlight. Australian wildlife was in abundance, from Wallabies and Koalas to endangered Sea Lions and Tasmanian Devils.

Tasmania's rugged coastline and historical prisons provided a glimpse into the past, while the modern MONA museum in Hobart challenges visitors with unconventional art, including a digestive system-simulating machine.

The trip concluded with the urban experiences of Sydney, from the surf and cliffside trails of Bondi Beach to the iconic Sydney Opera House, a testament to architectural brilliance and cultural significance.

Australia is a mix of natural wonders, wildlife encounters, cultural experiences, and unexpected adventures, set against the backdrop of Australia's diverse landscapes and cities. Watch the video I filmed above for an overview.

✌🏼 I’m headed to Vegas Monday for a newsletter event with Uncle Perry.

But we’ll still see each other with another BDSN Monday!

The answer to today’s STUMP BEZOS is
27,000 (68%)