👎🏼 TikTok Shop may be shuttered

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💰 BILLION DOLLAR STRATEGIES
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BDS Dream 100 member Tomer Rabinovich recently shared his thoughts on why attending in-person events have been pivotal in shaping the entrepreneur he is today and can be a total game-changer.

Not all events are created equal, but each can have valuable opportunities. Plus, Tomer says, most Amazon entrepreneurs could use a break and some fresh perspective you cannot get any other way than with direct human to human in-person interaction.

Five compelling reasons from Tomer on why should prioritize attending events:

1. Physical Change of Environment: Don’t get too comfortable in your lab. Amazon is ever-evolving, and events put you in direct contact with insiders who share insights before they hit private groups.

2. Mental Reset: Being an Amazon seller is tough. Events offer a break from the grind, providing mental clarity and reminding us that challenges are part of the journey.

3. Emotional Connection: Meeting peers face-to-face fosters a sense of community and provides invaluable support. The emotional benefits of events cannot be overstated.

4. Learning: Yes, you can still learn new things at events, but to me, it’s always a secondary goal. Networking & community is #1.

5. Motivation: More than anything, going to events motivates him to keep moving forward and taking action. Tomer always feels pumped when going back home and ready to get to work. He tries to go to at least one event every 3-4 months.

Tomer says he has a soft spot for smaller to mid-sized events like the Top Dog Summit in the Austrian Alps or the Billion Dollar Seller Summit in Hawaii.

PRO TIP: If you want to find the right Amazon seller event for you worldwide, your best resource for up-to-date information is AMZ Summits.

👎🏼 TIKTOK SHOP MAY BE SHUTTERED

The U.S. House of Representatives passed a bill Wednesday that could significantly impact TikTok's operations in the United States, potentially affecting e-commerce sellers on TikTok Shop. The bill won approval in the House on Wednesday by a 352 to 65 vote.

The bill's future in the Senate is not yet clear. President Joe Biden said he would sign the bill if approved by Congress. On the other hand, former president and presumptive GOP nominee Donald Trump said he opposes the idea.

This legislation, aimed at forcing ByteDance, TikTok's China-based parent company, to divest the app or face a ban, underscores escalating tensions between U.S. lawmakers and the social media platform. TikTok say it stores U.S. data in servers owned by Oracle, not overseas.

With TikTok boasting over 170 million American users, the implications of this bill are far-reaching, touching upon national security concerns, data privacy and the digital advertising landscape. If approved, the action could face legal challenges.

• Legislative Action: The bill requires ByteDance to sell TikTok within 165 days or face a ban from U.S. app stores. This move is motivated by concerns over national security and the protection of American users' personal data from potential foreign surveillance and influence.

• Tricky Sale: A sale of TikTok would undoubtedly be tricky. China's Commerce Ministry said last year that a sale or divestiture of TikTok would involve exporting technology, requiring approval from the Chinese government.

• Impact on TikTok and E-commerce Sellers: TikTok has become a formidable player in the digital advertising and e-commerce space. The platform's potential ban or forced sale could disrupt the current e-commerce ecosystem. But despite all the hoopla, TikTok operated at a significant loss in 2023 on revenues of $20 billion.

• Implications for the Tech Industry: The bill's passage could benefit major U.S.-based advertising platforms and e-commerce giants like Amazon, Meta (Facebook and Instagram), and Alphabet (Google), as they might absorb the advertising dollars and user attention currently directed towards TikTok.

• Market Reaction: Initial market reactions to the House vote have been muted, with minor fluctuations in the stock prices of Meta, Amazon, Snap, Google, and Pinterest. This suggests that investors are still assessing the potential long-term impacts of the bill on the tech industry and e-commerce.

The potential TikTok ban or forced sale presents challenges for e-commerce sellers on TikTok Shop. While the immediate future remains uncertain, risk-tolerant sellers may want to grab as much money as possible while they can.

Risk-adverse sellers may want to consider holding off on investing time and energy into developing a presence on TikTok until the dust settles or a clear direction of what will happen is established.

🧠 AMAZON KNOWS A LOT ABOUT YOU

Kiri Masters, the founder of Bobsled marketing, says Amazon knows a shocking amount about her. For advertisers, she says, this opens up a whole array of targeting options around lifestyle, demographics and interests using Amazon’s DSP ad platform.

One example is "COMPETITOR AUDIENCE ACQUISITION" which shows how many unique users from your competitors' audience you managed to reach in a given period using Amazon DSP ads.

This tells you if you're chipping away at the people who've previously bought a competitor's products, and is a great early indicator of market share.

Even with sophisticated data like this at your fingertips, many brands still only zero in on ROAS, which just for measuring basic profitability of an ad effort. It’s not a precursor to market share, audience growth or your brand search rate, things you should also be paying attention to long-term.

🛍️ BUNDLE CONVERSION BOOSTING TIPS

Boost your conversion rates by making the price of your multipacks or bundles easily divisible by the number of products in the pack (e.g. $12 for a 6-pack of soda, instead of $11, even if price is higher) and clearly label the number of units in the bundle.

People will be more likely to buy the multipack and will be willing to pay a higher price.  You should test this if you sell bundles or multi-packs.

Three examples:

1. Buyers are 45% more likely to choose to buy a 6-pack of tissues at $18 (vs $17)

2. Buyers are 27% more likely to buy an 11-bag cashew multipack priced at $11 (vs $10)

3. Buyers are 20% more likely to choose to buy a 3-pack car freshener at $9.00 (vs $8.98)

💵 PROVEN STRATEGIES from $1M AMAZON SELLERS

Here are some of the strategies you will learn in this exciting FREE webinar from Helium 10: 

1. How to use launch tracking and Helium 10 data to absolutely crush your next product launch (or re-launch)

2. You will fail at PPC until this exact and often overlooked metric is fixed

3. Boost your brand entity score to raise search rank with your Q&A section

4. A nifty way to extend supplier payments for 60 days with zero interest

5. A simple change to convert like crazy with an index image

6. Two proven techniques to make a million dollar main image

7. 7 AI tools every Amazon seller should be familiar with

8. How to get up to 2,400 legitimate reviews within a month of launching

9. Where are my profits? A simple cashflow fix only elite sellers know

10. How to have a million dollar holiday weekend with one product

When? March 21 at noon ET / 9am PT

Don’t miss it! Register for FREE here today

🛒 FIND ALL YOUR PRODUCT’S TOP COMPETITORS

Pattern's free digital shelf tool provides insights into your competition across thousands of searches. It shows organic traffic at the ASIN level (contrasted against Brand Analytics which show it at the keyword level).

Everyday, they collect data on more than 3 million searches and 26 million unique products. Their machine learning algorithm crunches the data providing a customized competitive landscape of products that appear most frequently alongside yours in shoppers' searches.

🇨🇳 CHINA CANTON FAIR SOURCING TRIP

Thinking about taking your business to the next level? 

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🗓️ Dates: April 24 - May 3, 2024
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Don't miss this chance to learn, connect, and thrive in the heart of China's business hub. The 2024 Amazing in China Canton Fair Sourcing Trip is your gateway to success!

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers to get your event, course, webinar or tool “Shouted-Out” free to 7,900+ subscribers.

✌🏼 Don’t forget to register for the FREE BDSS hacks webinar on March 28!

Holler back at you Monday …

The answer to today’s STUMP BEZOS is
search will drop by about 25%